CONTENT GALLERY

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

In the first week of the What We're Seeing and Hearing video series, Mark Johnson discusses the lastest news in the world of customer loyalty. For more information on the topics discussed, please see the links below:[1:40] McMillon...Read More

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in...Read More

In this episode of Loyalty360’s Thought Leadership series, Baesman, which helps leading retailers improve marketing campaigns and other touch points that drive shoppers to their stores, discusses how the fundamentals of loyalty apply across...Read More

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

In this episode of Loyalty360’s Thought Leadership series, Loyalty360 speaks with Virtual Incentives. The company provides incentive solutions proven to increase engagement, strengthen brand awareness and maintain customer loyalty. ...Read More

In this episode of Loyalty360’s Thought Leadership series, Lenati, which develops innovative and disruptive customer experiences for some of the most recognized companies in the world, discusses the marketing challenges facing brands today...Read More