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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur.
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As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More
ciValue, which helps retailers leveraging data to generate targeted marketing solutions, talks about the importance of creating a culture of customer centricity, how to overcome the challenges of data, and more.
Game developers have been using data-driven motivational techniques to design highly addictive gaming experiences for years. Gamification applies the same principles that inspire people to play games – things like achievements, status and...Read More
Are you doing all you can to retain your customers? Does each and every interaction between your customers strive for the ultimate customer-centric experience? Join Loyalty360 and Pointillist for a 60-minute webinar, during which you’ll see...Read More
A key indicator of customer loyalty is the effectiveness of your ability to deliver value to customers. Too often organizations get distracted by measuring against internal metrics, such as customer satisfaction, which is not an accurate predictor...Read More
In this podcast, we are joined by John Bartold of Epsilon as he discusses the journey towards customer-centricity. But the truth is there is no silver bullet to solving customer’s loyalty requirements in today’s always-on, digital...Read More
In this podcast, we are joined by Tom Salutz of DataCo to discuss how the marketing department of a national specialty retailer was enlisted to find ways to increase the penetration of their new rewards program.The retailer, with both brick &...Read More
Join Morana Bakula, Bond Brand Loyalty’s Director of Customer Experience, Scott Robinson, Bond’s Vice-President Loyalty Solutions, and guest speaker Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of...Read More
Patrick Reynolds, Head of Marketing for SessionM, which helps clients build loyalty through advanced automation and integrated that drives personalization and engagement across numerous channels, talks about being a disruptor in the loyalty space,...Read More