Using Rewards to Connect with Customers and Build Loyalty

  • April 03 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Engaging customers is a key element in building loyalty.  Brands need to track and identify critical lifecycle stages of their customers and then target appropriate engagement activities.  Rewards can be an effective engagement strategy,...Read More

Providing Unique Added Value: Jeanne Chapman from Entertainment

  • November 25 2013
  • Resource: Multimedia
  • Loyalty 360

Jeanne Chapman, Executive Vice President of Corporate Marketing Solutions at Entertainment, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?