Sticks and stones may break some bones, but words can bolster your business.
Words in the form of customer feedback possess a real power to build up or harm company assets. In a time where masses of data can cloud a company’s outlook, the ability to understand the Voice of the Customer through text analytics is more important than ever. By listening to customer communication, companies will develop insight that is actionable for the growth of their business.
We sat down with Spencer Morris, Vice President of Text Analytics, InMoment who spoke about how brands can effectively use text analytics to provide value in their customer experience and loyalty efforts.
This Webinar Preview Video Series is presented in anticipation an upcoming Loyalty360 Webinar with InMoment, titled: Text Analytics 101: Watch Your Language. The webinar will be presented October 23, 2014 at 1 p.m. EDT.
Click here for more information and to register!