The Ins and Outs of Tablet Marketing

With great challenges come great opportunities. This is why it has never been more exciting—or more daunting—to be a marketing professional. Let’s start at the top: old models simply don’t work in today’s fast-paced environment. The rise of social media and smartphones has changed consumers’ expectations. In this day and age, marketers must be prepared to engage with their consumers on all channels and devices, at any point in the day.

One channel that is steadily on the rise and on the minds of marketers is tablets. With the number of tablet owners almost doubling in December of 2011, tablets are one of the fastest growing devices on the market.

The Tablet Appeal

Tablets lure consumers with touch screens that deliver the luxury of larger screens than smartphones, while remaining extremely portable and lightweight. These devices are highly interactive and offer marketers the opportunity to create immersive, visual experiences. If marketers can do this effectively, they will make potential customers want to get closer to and engage with a brand or product. However, in order to successfully market on this channel, one must understand how consumers are using tablets.

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