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The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for their patronage.
Much as is the case when creating loyal relationships in our personal lives, loyalty marketing is about understanding the needs and wants of your customers to sustain their loyalty. Technology plays a big role enabling this today as marketers engage customers via digital channels, mobile devices and in real-time and at scale. By speaking with brands, consumers and from our extensive research, we keep a close eye on what’s propelling growth in the loyalty landscape.