In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs.
This approach is a good decision for retailers, particularly since shoppers say that these programs now motivate them to make purchases more often. In the 2017 Mobile Loyalty Report, which takes an annual look at trends in mobile loyalty, 62% of consumers say mobile loyalty programs influence purchase behavior, up from 59% registered in the prior year.