[Podcast] Omnichannel Loyalty: Connect the Dots for a Better Customer Experience

According to recent research, companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty.

Therefore, understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect to be recognized for every action taken with a brand no matter what, how or where.

How can brands ensure they are meeting customer expectations?