[Podcast] Loyalty360 Executive Perspective: Personalization

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At Loyalty360, we continue to see rapidly growing interest in all facets of customer, channel, and brand loyalty across a range of industries and verticals. Despite this, creating engaging customer experiences and loyalty still presents a major challenge for most organizations. They haven’t quite figured out how to execute internal organizational buy-in or leverage the “right” technologies and processes in a meaningful and measurable manner. 

To figure out how to reach the customer in this challenging environment, we seek to understand how leading companies integrate cutting-edge tools, technology, and platforms to empower strategic services that lead to customer engagements that result in true customer loyalty and brand advocacy. The relationships we build with these brands enable us to explore the ways in which customer loyalty is helping marketers meet the changing demands and evolving behaviors of new generations of customers. 

As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate the loyalty challenge. To understand the evolving facets of the contemporary marketing landscape, we regularly speak with brands, marketers, suppliers, and consultants in a host of industries. We speak with those who work at the frontline and sometimes in the trenches of the paradigm shift toward customer loyalty.