[Podcast] Loyalty Management Series: Will Marketing Kill CX?

Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during college—and I thought it was a waste of time.   I wanted to preface this article with that bit of information not because I hate marketing. (I love my job, and I love marketing.) I just want to emphasize that—like customer experience (CX)—marketing is constantly... Read More