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As digital technology has proliferated during the past decade, it seems that customer and brand loyalty have become more difficult to develop and sustain. Have the traditional principles of brand building and loyalty become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will be address this question and provide insight on how to build and sustain customer and brand loyalty in the Digital Age during his session at our 2019 Loyalty Expo. To learn more about Chris' session, visit: https://loyaltyexpo.loyalty360.org/present-speakers/agenda/session-with-chris-malone,-the-human-brand