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The fast, casual restaurant industry has grown considerably in the 21st century. Busy folks now enjoy a plethora of options for their lunch breaks, and accordingly, the competition between restaurants intensifies. To survive, a restaurant brand needs to cultivate loyalty, to become the “go-to” for as many people as possible.
It’s not easy. There’s a data-acquisition arms race, and customers’ behaviors are constantly changing. They’re ordering in new ways and selecting their dining spots differently. To learn about how a restaurant chain wins loyalty through the struggle, we recently spoke with Scott Scherer, Chief Information Officer of Jersey Mike’s Subs.