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With Valentine’s Day being one of the biggest business days for retailers around the world, many companies have come to implement strategies to maximize profit. While some businesses may be more relevant than others, almost every company in the retail space is trying to make a mark on this important sales day.
One company, 1-800-FLOWERS.COM, Inc., perhaps looks forward to this day more than any other business. The group operates many of the brands that have come to be highlighted on Valentine’s Day, including Cheryl’s Cookies, 1-800-Flowers, and Simply Chocolate.
Recently, we had the opportunity to sit down with Steve Druckman, President, Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc., to discuss his company’s yearly goals and plans for success.