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Following the Money [PODCAST]

Following the Money PODCAST

Often retailers and other organizations don’t understand how banks make money on credit products offered to their customers (like private label and cobrand cards tied to loyalty programs) and how value is created.  This gap in understanding limits the value partners can realize over the short and long term.  In this column, I will discuss the profitability of credit card programs and how bank economics affect retailers and other partners to banks.

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