Customer Intelligence Forum Video Blog Christian Wright, CTO  General Manager North America, eDialog

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Christian Wright, CTO & General Manager North America, eDialog the following questions:

1. What is the state of marketing today?
2. With the advent of social, mobile and other emerging technologies, how do brands effectively engage their audience in this challenging and very dynamic marketing environment?
3. What will be the biggest opportunity for marketers in the next 3-5 years?
4. What will be the biggest challenge for marketers in the next 3-5 years?
5. Loyalty 360 believes that this is best time to be a CMO, but it’s also the most challenging time to be a CMO; do you agree with that? And if so, what advice would you give a new CMO in today’s environment to help the efficacy of their programs?
6. In engagement, perception is everything and loyalty is a culmination of a series of effective engagements and those experiences; how do brands effectively engage individuals in this very diverse and data-rich ecosphere?

Watch all videos in this video blog series:

Suzy Cox, SVP Olson 1 to 1, Olson
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Melissa Boxer, Vice President, CRM Product Management and Strategy, Oracle Corporation
Mark Smith, General Manager, Pitney Bowes
Emily Murphy, Researcher, Forrester Research
John Bastone, Global Product Marketing Manager, SAS
Russ Mann, CEO, Covario, Inc.
Robert Carroll, CMO of Web Content Management Solutions, SDL

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