Ad Tech Video Blog Kevin Knowles, VP Product Marketing, First Data Corporation

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Kevin Knowles, VP Product Marketing of First Data Corporation the following questions:

  1. In traditional push marketing we measure effectiveness by response rates and CPMs and the ability to hit as many eyeballs as possible to increase trial and conversion rates; how is today different and how do you effect change with a CMO who still may be “push” focused?
  2. Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes.
  3. Loyalty 360 believes that loyalty is the most important facet to consider in any marketing strategy, yet how can one create loyalty when so many technologies are focused on mass acquisition of customers that may or not be aligned effectively with the product offering?
  4. Experience drives engagement and engagement drives loyalty, yet at every part of the communication channel, people should feel engaged. What are the challenges you see in today's environment with multi-channel communication programs for today’s marketers and how do they effectively address this opportunity?

Watch all videos in this video blog series:

Ad Tech Video Blog: Tom Burgess, CEO, Linkable Networks
Ad Tech Video Blog: Samantha Skey, Chief Revenue Officer, RecycleBank
Ad Tech Video Blog: Brian Bulkowski, CEO & Founder, CitrusLeaf
Ad Tech Video Blog: Antonio Tomarchio, CEO & Founder, Beintoo
Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby

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