In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Brian Bulkowski, CEO & Founder of CitrusLeaf, the following questions:
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What will be the biggest challenge for marketers in the next 3-5 years?
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In engagement, perception is everything. And loyalty is a culmination of a series of effective engagements and those experiences, how do brands effectively engage individuals in this diverse and data ecosphere?
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Experience drives engagement and engagement drives loyalty, yet at every part of the communication channel, people should feel engaged. What are the challenges you see in today's environment with multi-channel communication programs for today’s marketers and how do they effectively address this opportunity?
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Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes.
Watch all videos in this video blog series:
Ad Tech Video Blog: Tom Burgess, CEO, Linkable Networks
Ad Tech Video Blog: Samantha Skey, Chief Revenue Officer, RecycleBank
Ad Tech Video Blog: Antonio Tomarchio, CEO & Founder, Beintoo
Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby
Ad Tech Video Blog: Kevin Knowles, Vice President Product Marketing, First Data Corporation