In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Antonio Tomarchio, CEO & Founder of Beintoo, the following questions:
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With the advent of social, mobile and other emerging technologies, how do brands effectively engage their audience in this challenging and very dynamic marketing environment?
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In engagement, perception is everything. And loyalty is a culmination of a series of effective engagements and those experiences, how do brands effectively engage individuals in this diverse and data ecosphere?
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Loyalty 360 believes that loyalty is the most important facet to consider in any marketing strategy, yet how can one create loyalty when so many technologies are focused on mass acquisition of customers that may or not be aligned effectively with the product offering?
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Give us a high level overview of your product and how it helps drive more effective engagement and therefore better marketing outcomes.
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The “cauldron” call for today’s marketing strategist is engagement. Define engagement for your brand and how your product can drive audience engagement.
Watch all videos in this video blog series:
Ad Tech Video Blog: Tom Burgess, CEO, Linkable Networks
Ad Tech Video Blog: Samantha Skey, Chief Revenue Officer, RecycleBank
Ad Tech Video Blog: Brian Bulkowski, CEO & Founder, CitrusLeaf
Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby
Ad Tech Video Blog: Kevin Knowles, Vice President Product Marketing, First Data Corporation