How Travel Brands Respond to Global Pandemics

  • April 09 2020
  • Resource: Loyalty Today
  • Emmanuelle Mehta

During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned for the future. Empty shelves at Target stores...Read More

Ensuring Customer-Centricity in Unprecedented Times

  • April 08 2020
  • Resource: Loyalty Today
  • The Comarch Team

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer customer service wait times, shortages of products...Read More

How To Perfect Your Loyalty Program’s Engagement Loop

  • April 07 2020
  • Resource: Loyalty Today
  • Robert McClarin, VP, Strategy

Every Loyalty Program Has an Engagement Loop Every loyalty program has an engagement loop of behaviors and actions that members repeat as they rise to become your most valued customer. At a minimum, that loop is likely: spend to earn, spend to...Read More

The Experience Leaders Making a Difference During COVID-19

  • April 06 2020
  • Resource: Loyalty Today
  • The Qualtrics Team

The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What matters is how you act in the here and now.We’re highlighting some of the leading examples of brands adapting to the situation by providing...Read More

3 Ways Restaurants Can Impact Their Delivery & Takeout Business

  • April 03 2020
  • Resource: Loyalty Today
  • Jennifer Kunz

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More

Customer Loyalty Program Best Practices - 5 Steps to Success

  • April 02 2020
  • Resource: Loyalty Today
  • The Formation Team

If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

  • April 01 2020
  • Resource: Loyalty Today
  • Elodie Rodriguez, Consultant

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More

Points Aren’t the Point

  • March 31 2020
  • Resource: Loyalty Today
  • The ICF Next Team

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask customers about the brands they are most loyal to,...Read More

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

  • March 30 2020
  • Resource: Loyalty Today
  • Jordan Ben

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

B2B and Channel Partner Loyalty: Elevating Program Engagement

  • March 27 2020
  • Resource: Loyalty Today
  • Simon Jeffs, Senior Loyalty & CRM Consultant

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More

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