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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In these unprecedented times, businesses across the world are scrambling to adapt to new ways of working.
And while change might seem uncomfortable, the global outbreak and spread of the coronavirus (COVID-19)
gives organizations no option but...Read More
In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters.
Yes, some guests are...Read More
To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are publishing our first thoughts on how organizations should...Read More
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management...Read More
Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking was the Marriott Bonvoy rewards program. This...Read More
As I write this, 223 million Americans have been ordered to stay home; by the time you read this, many more are likely to be sheltering in place.In an amazingly short period of time, our work and home lives have been transformed. Home...Read More
Think about the way you watch TV. Who wants to wait a week for a new episode to come out?Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them instantly.Instant gratification isn’t just a...Read More
Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.For brands and customers, we are living through an extraordinary...Read More
This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read...Read More
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact.In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated that coronavirus was impacting their day-to-day lives....Read More