CONTENT GALLERY

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to business objectives, which requires...Read More

Like it or not, customer loyalty is changingDue to heavy investment in the customer experience by a handful of market leaders, consumers have increasingly raised their expectations of brands over the past several years. Today, they expect more...Read More

  From health alarms to adjusting to working from home to greater social awareness, we’re all seeing the impact of COVID-19 in both subtle and stark ways. Similarly, the way the world invests and moves money in our global capital...Read More

As a retailer, you want high customer retention rates and loyal customers who shop regularly.And your customers want your brand to recognize them in a personalized way. They want to feel a sense of belonging. They want to know that you understand...Read More

Digital transformation goes hand in hand with a change in a company's thinking, culture, and leadership. It's about welcoming innovation and embracing technology, new business models, and working practices to deliver greater customer value...Read More

To inspire Americans to help “flatten the curve,” public health officials can find support in surprising places.Changing behavior is not easy. ICF Next’s social marketing team tackles this challenge every day, developing and...Read More

From the way we get our hair cut to the way we shop to the way companies do business, COVID-19 has forced everyone to change the way they operate, including convenience retailers. In this video, Greg Phillips, vice president of account...Read More

Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.In today’s world, data has become a critical component of our professional and personal daily lives. It helps us decide where to buy a home, what...Read More

Today’s consumers are fiercely loyal to their favorite brands, but the competition for that loyalty is just as fierce. In our recent survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were...Read More

Online e-commerce has become a mainstream part of life amid the COVID-19 pandemic. Every retailer has had to quickly adapt their business approach to find creative ways to meet the unforeseen challenges that the COVID-19 virus has presented...Read More