What Does a Cookie-less World Mean to a Loyalty Marketer?

  • October 30 2023
  • Resource: Loyalty Today
  • Anjali Pillai, Capillary Tech

The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way to make things a little challenging for...Read More

6 Strategies to Enhance Customer Loyalty with Data

  • October 27 2023
  • Resource: Loyalty Today
  • The Brierley Team

Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their customers, personalize customer experiences (CXs...Read More

Women In Tech: Data v. Creative—False Divide?

  • October 26 2023
  • Resource: Loyalty Today
  • The Lacek Group Team

Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS  Five members of our Data Intelligence team gathered to...Read More

How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

  • October 25 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated loyalty program provides brands with several...Read More

Zero-party Data and How It’s Personalizing the Customer Loyalty Experience

  • October 24 2023
  • Resource: Loyalty Today
  • Katherine Boulware, Capillary Tech

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy.Providing your...Read More

Instant Win Gamification: The Psychology Behind It & How It Influences Consumers

  • October 23 2023
  • Resource: Loyalty Today
  • The Cataboom Team

A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must understand that the craving for instant gratification...Read More

5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

  • October 20 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with your marketing campaigns is that it helps you...Read More

Autumn Marketing Makeover: Maximizing Your Fall Direct Mail Strategy

  • October 19 2023
  • Resource: Loyalty Today
  • The Baesman Team

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to reaching your target audience. So, you know...Read More

For Brands, Perception Is Reality

  • October 18 2023
  • Resource: Loyalty Today
  • Amy Farsht and Jasmin King, The Lacek Group

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in sync with their own personal core values—and...Read More

How Do Instant Win Games Work? [And How to Use Them to Your Advantage]

  • October 17 2023
  • Resource: Loyalty Today
  • The Cataboom Team

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More

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