So, You’re an Online Business Now? How to Survive and Thrive in a Digital World

  • May 07 2020
  • Resource: Loyalty Today
  • Juliana Holterhaus, Qualtrics

Brands around the world have found themselves having to ramp up their digital efforts seemingly overnight. Here’s how brands can ready themselves for long-term success online...The sudden emergence and threat of COVID-19 has fundamentally...Read More

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

  • May 06 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

Social Media Link has tapped our direct access to millions of consumers to gather real-time sentiment in this fast-moving crisis. The below highlights reflect the first wave of an evolving data project dedicated to helping the marketing community...Read More

Managing Loyalty & Sales During the Current Crisis

  • May 05 2020
  • Resource: Loyalty Today
  • Christopher Kopenec, Sr. Director, Strategy, BRIERLEY

The current COVID-19 crisis has hit our economy hard.  With loyalty members representing your best customers, your loyalty program is more important than ever.  Now is the time to look at actions and changes that can be made to help...Read More

Company Loyalty in Times of Uncertainty

  • May 04 2020
  • Resource: Loyalty Today
  • Tom Madden, ICF Next

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times.  In the loyalty business, companies provide the best value they can in exchange for...Read More

Meaningful Personalization is as Simple as Being a Good “Friend”

  • May 01 2020
  • Resource: Loyalty Today
  • Robert L. Mcclarin, Brierley

Treat your members like friends Do your members want you to treat them like friends? If you’re the type of friend that has meaningful, caring relationships, then the answer is, “yes.” Members want and expect much more from...Read More

The Critical First Steps Towards Great Personalization

  • April 30 2020
  • Resource: Loyalty Today
  • Robert L. Mcclarin, Brierley

Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after study has shown that consumers want relevant...Read More

Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

  • April 29 2020
  • Resource: Loyalty Today
  • The Comarch Team

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined tool desired by companies from all industries...Read More

A Framework for Asking the Right Questions While Managing COVID-19

  • April 28 2020
  • Resource: Loyalty Today
  • Faryar Borhani and Grant Toups, ICF Next

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January, the definition of “normalcy” has...Read More

Data Is Your Friend In Uncertain Times

  • April 27 2020
  • Resource: Loyalty Today
  • Tim Nargassans | Data Solutions Group, FIS

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends. One of the basic principles of business...Read More

How 3 Big Brands are Thinking About Loyalty Differently in 2020

  • April 24 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More

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