Balancing Brand Adaptability and Authenticity

  • October 06 2020
  • Resource: Loyalty Today
  • Hiba Hamati, Sr. Director Strategy

Somber piano music plays and the camera pan across empty streets.We see Zoom calls taking place in makeshift home offices. Virtual happy hours with family and friends.The voiceover begins.“In these uncertain times…” ...Read More

Making Marketing Fun: 5 Successful Gamification Examples

  • October 01 2020
  • Resource: Loyalty Today
  • The Formation Team

Some of the most effective marketing happens when consumers are so engaged that they don't realize they're being marketed to. That's why many successful brands have turned to gamification, or behavioral economics. It can better...Read More

Creating Positive Energy in Everything You Do

  • September 30 2020
  • Resource: Loyalty Today
  • Lonnie Mayne, Red Shoes Living

In this week’s episode of the Red Shoes Living Podcast, Lonnie Mayne talks with former world record holder and Olympian, Willie Banks.  Willie talks with us about how to be a renaissance individual and leader...Read More

How to Improve Customer Loyalty Beyond Millennials and Gen Z

  • September 29 2020
  • Resource: Loyalty Today
  • The Formation Team

In your quest to target high-value customers, are you leaving a lot of potential revenue on the table? You may not think so, but our recent report, Brand Loyalty 2020: The Need for Hyper-Individualization, shows that there are some...Read More

Why CX Should Be a Partnership Between Business and IT

  • September 28 2020
  • Resource: Loyalty Today
  • Reena Leone, Pega

Customer experience (CX) can make or break an organizationCompetition among businesses for customers has never been fiercer, with customer loyalty as the top prize. A true focus on CX means involving many departments and teams – and without...Read More

Innovation Interviews: Customer Experience Innovation in Retail

  • September 25 2020
  • Resource: Loyalty Today
  • Lou Powell, PK

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal while retaining customers. One industry hit hard was retail, which had...Read More

3 Ways the Walmart+ Launch Will Change Loyalty Forever

  • September 24 2020
  • Resource: Loyalty Today
  • Tom Caporaso, Clarus Commerce

The launch of Walmart+ happened today, but Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million members, Prime is now, arguably, the best loyalty program of all time.Since...Read More

Back to School with the E-Comm Experts: 3 Ways Nixon is Adapting to the New Normal & Preparing for the 2020 Holiday Season

  • September 23 2020
  • Resource: Loyalty Today
  • David Coates, Forter

I recently had the chance to sit down with Gary Penn, Global VP of Digital and E-Commerce at Nixon, to discuss some of the lessons he and his team quickly learned over the last few months as the world of retail changed, and how they’re...Read More

Retail Vision: Balancing Expectations and Reality

  • September 22 2020
  • Resource: Loyalty Today
  • Dawn Desai, PDI

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure along the way. When change happens, whether...Read More

Designing a Better Telehealth Experience

  • September 21 2020
  • Resource: Loyalty Today
  • James Kim, Sarah Dodge, PK

 Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally.These are just some of the headlines highlighting the...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?