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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way to make things a little challenging for...Read More
Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their customers, personalize customer experiences (CXs...Read More
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS Five members of our Data Intelligence team gathered to...Read More
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated loyalty program provides brands with several...Read More
Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy.Providing your...Read More
A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must understand that the craving for instant gratification...Read More
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with your marketing campaigns is that it helps you...Read More
September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to reaching your target audience. So, you know...Read More
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in sync with their own personal core values—and...Read More
Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More
March 18,2024
March 11,2024
March 06,2024