CONTENT GALLERY

Over surveying is a leading cause of declining response rates.  Yet, today’s consumers are inundated with requests for feedback through email, texts, IVR, SMS and social media.  During a recent webinar Mike Clarkin, Global Vice...Read More

Retailers have gone miles beyond the traditional print, TV and radio marketing of the Mad Men era, for sure, but even the more recent digital campaign-based marketing isn’t the best way to gain loyalty while maintaining profitability. I...Read More

A customer-centric focus is something many businesses are working to achieve in 2013. The goal is to ensure customer loyalty and operate more efficiently, growing overall revenue. To achieve a customer-centric strategy, many...Read More

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term...Read More

In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data, personalization, mobile, and channel convergence – this...Read More

Only the Velvet Underground could provide such bare contrasts between their world of lacerating noise and squalid cityscapes, and many of their peer musicians’ worlds of rainbows and escapist indulgences. Yet even as the Velvet Underground...Read More

Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music. Many of the key players...Read More

 It’s that time of year again: the holidays are in full swing, and if you are like me, your life is full of lists: gift buying lists, food shopping lists, stocking stuffer lists and maybe even naughty or nice lists. Most of us spend...Read More

As you know, members spend only a fraction of their program experience redeeming rewards. So, how do we keep things fun and engaging throughout the experience? The designers and program strategists at 500friends frequently ask our selves this...Read More

As you can see from the figure above, we cannot have information without data and without information we cannot gain knowledge.  Ultimately data, information and knowledge combined with experience will hopefully lead to wisdom.  Wisdom...Read More