Thoughts about real-time marketing from David Meerman Scott

  • September 20 2011
  • Resource: Loyalty Today

SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series.  David is a noted marketing strategist and author of seven books on marketing and PR, including The...Read More

Customer Service: Practice what you preach

  • September 20 2011
  • Resource: Loyalty Today

I think we all know that many companies are seriously deficient in quality customer service. I know in any given week, I am horrified on at least a few occasions – either in person at a store or over the phone.  This week, I called...Read More

The Race to Control Your Wallet and the Future of Commerce

  • September 20 2011
  • Resource: Loyalty Today

A clash of the titans, featuring names like Google, Apple, Verizon and American Express, is now underway.  What are these giants, representing internet services, devices, mobility and financial services, battling for?  They all want to...Read More

Loyalty Communications in the Spotlight

  • September 19 2011
  • Resource: Loyalty Today

We’ve noticed for some time that many loyalty program sponsors are missing the mark with their communications. There is plenty of opportunity to learn more about member preferences if only the big brands would ask. In the past week, we...Read More

Amazon's New Kindle: Revolutionary Tablet or Me-Too?

  • September 19 2011
  • Resource: Loyalty Today

Amazon is preparing to launch a new Kindle tablet in November, just in time to give Apple a run for its “iPad” money this holiday season. Clearly positioned to compete with the iPad, this new Kindle is focused on catching that Kindle...Read More

Creating Brand Evangelists through Social Media

  • September 19 2011
  • Resource: Loyalty Today

Consumers nowadays are everywhere online.  They write blog posts, tweet, post comments and reviews, and even rate their favorite (or least favorite!) products and services.  They share articles and promote deals or events. They...Read More

Customer Delight Insight with Boise General Manager

  • September 19 2011
  • Resource: Loyalty Today

At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general managers how they deliver customer delight. Dave Ross, General...Read More

Are You Seeking to be a Loyalty Expert?

  • September 16 2011
  • Resource: Loyalty Today

As I travel around to visit clients, I’m always interested to observe the diversity in news coverage by local newspapers and television stations in different markets. Visit Miami and you’ll see local news broadcasts that more...Read More

What you need to know to be a successful B2B Marketer

  • September 16 2011
  • Resource: Loyalty Today

There are fundamental differences in how B2B marketers go to market vs. B2C marketers. If you are new to this space you need to understand best practices in order to develop and execute your marketing plan. Because so many of my clients are new...Read More

Social Media: 3 Steps from 3 Great Companies

  • September 15 2011
  • Resource: Loyalty Today

I recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions.  As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3...Read More

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