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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Back in June I posted a blog highlighting Caribou Coffee’s Stay Awake for Summer loyalty program. Participating in the program was as easy as picking up a card, buying seven drinks and getting the 8th for free. The programs simplicity and...Read More
I recently read a rather lengthy article, “Rewards breakage-boon or bane? The role of technology in optimizing breakage” by Sanjai Velayudhan, Senior Manager, Loyalty Programs, ITC Infotech. This article was eye opening on the amount...Read More
This post is written by Bob Marsh, SVP Sales Strategy & Head of Sales Contest Builder here at ePrize. Last week a few members of our team headed out to San Francisco to attend the very popular Dreamforce Conference and to showcase our new...Read More
Don Adams: We believe that any company, B2C or B2B, has opportunities to surprise and delight their customers, whether they offer a published loyalty program or not. Our focus here will be how and when the strategy can be more effective within a...Read More
Delivering Happiness by Tony Hsieh was recommended to me by an author and Ph.D. in the recognition and rewards space, saying “I haven’t finished a book in ten years – this one I completed in two days.” Hsieh offers...Read More
A co-worker and I were sharing recent experiences at two different casual dining spots. What we had in common? A poor execution of a menu item. What turned out to be the defining differentiator? Management’s response.Here...Read More
In case you missed it, AiMA had their monthly event on Wednesday night. Action! Gamification Technology and User Behavior Social Media with Chris Nelson (CMT), Gab Aldrige (The Super Group), Craig Kronenberger (Edelman), and Omar Divina...Read More
The majority of what I’ve been reading lately seems to identify the “customer experience” with a purchase transaction.
With most examples and case studies shared online citing in-store purchase experiences for specialty retail...Read More
So, I’ve been following Peter Shankman since I discovered HARO (help a reporter out) a couple of years ago; an extremely useful concept for both reporters and marketers alike. Since then, I’ve seen his following grow. Today he has...Read More
When I was in college I was fortunate to have an inspiring Creative Writing professor who always encouraged us to explore our creativity in new ways. One assignment in particular is especially memorable–the York Peppermint Pattie writing...Read More