CLM Mobile App has been enhanced by the Mobile Payments functionality

  • October 21 2020
  • Resource: Loyalty Today
  • The Comarch Team

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. It's not easy to draw any positives from...Read More

Driving Repeat Transactions With New Members

  • October 20 2020
  • Resource: Loyalty Today
  • Grant McCloud, Brierley

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More

[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment

  • October 19 2020
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

It’s hard to believe it’s been six months since COVID-19 took center stage in our lives (although some days it feels like it’s been years, right?). Since March we’ve been tracking consumer opinion and brand sentiment from...Read More

Case Study: Delivering a Multichannel Program for Krispy Kreme UK

  • October 16 2020
  • Resource: Loyalty Today
  • Jade McFarland, HTK

Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme launched their redesigned and replatformed...Read More

Forter Fraud Attack Index Ninth Edition Reveals Surges in Online Consumer Activity and Shifts in Fraud Attacks

  • October 14 2020
  • Resource: Loyalty Today
  • Becca Gomby, Forter

2020 has been marked by unprecedented global changes. The outbreak of the Coronavirus (COVID-19) has forever altered how individuals and businesses approach their day-to-day activities. For those in the commerce space, e-commerce activity has seen...Read More

Four Risks to Consider When Planning for Digital Transformation

  • October 13 2020
  • Resource: Loyalty Today
  • SOPHIA GRIESENAUER, PDI

We’re all talking about it. Digital Transformation.  The problem is, if you don’t take the time to talk about the end goals at the start of the digital transformation journey, you’re setting your business up for...Read More

Why Membership Loyalty Is So Effective and Can Help Your Brand’s Future

  • October 12 2020
  • Resource: Loyalty Today
  • Michael Iannucci, Clarus Commerce

Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have built their respective businesses around charging...Read More

7 Strategies for Customer Retention That Really Work

  • October 09 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer retention in marketing has long taken a back seat to acquisition. Now higher customer expectations, changing business objectives and a fluctuating economy are causing many brands to make it a priority. As marketers place a greater focus...Read More

Without 3rd-Party Cookies and IDFA, are Consumers Really Better Off?

  • October 08 2020
  • Resource: Loyalty Today
  • Christine Forman, Epsilon

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in...Read More

How COVID-19 has Impacted Customer Loyalty and What You Can Do About It [Infographic]

  • October 07 2020
  • Resource: Loyalty Today
  • The Clarus Commerce Team

COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post-pandemic, it’s going to take a new mindset to...Read More

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