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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. It's not easy to draw any positives from...Read More
New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More
It’s hard to believe it’s been six months since COVID-19 took center stage in our lives (although some days it feels like it’s been years, right?). Since March we’ve been tracking consumer opinion and brand sentiment from...Read More
Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners.
In July 2020, Krispy Kreme launched their redesigned and replatformed...Read More
2020 has been marked by unprecedented global changes. The outbreak of the Coronavirus (COVID-19) has forever altered how individuals and businesses approach their day-to-day activities. For those in the commerce space, e-commerce activity has seen...Read More
We’re all talking about it. Digital Transformation.
The problem is, if you don’t take the time to talk about the end goals at the start of the digital transformation journey, you’re setting your business up for...Read More
Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have built their respective businesses around charging...Read More
Customer retention in marketing has long taken a back seat to acquisition. Now higher customer expectations, changing business objectives and a fluctuating economy are causing many brands to make it a priority. As marketers place a greater focus...Read More
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in...Read More
COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post-pandemic, it’s going to take a new mindset to...Read More