The Five Ts of Customer Delight

  • October 17 2011
  • Resource: Loyalty Today

It’s not always enough to just get the job done – it requires personal attention to the customer to make them feel you’re trustworthy. With that in mind, Safelite technicians are encouraged to follow “The Five Ts”:...Read More

The Return of the Membership Fee

  • October 14 2011
  • Resource: Loyalty Today

As an industry, we can all agree that whether fee-based or free, loyalty programs are a win-win for both the consumer and the business.  Program members reap benefits in return for their patronage. Program sponsors get to keep customers and...Read More

“We're Way Past Birthdays Now” — Getting More From Your Customer Insights

  • October 14 2011
  • Resource: Loyalty Today

In my family, one of our favorite games to play is to quote a line from a movie and guess what movie it is from.  In that spirit, I actually thought of a movie quote that meshed well with my blog topic today:  “We’re way...Read More

Article of Interest: Loyalty Starts at Home

  • October 13 2011
  • Resource: Loyalty Today

Every business owner, or manager, wants to know the secret to customer loyalty. Is there a system that will nourish customer loyalty in my business? Lawrence Vijay Girard recently wrote an article that was published on Loyalty 360’s...Read More

Is your database ready to take the plunge into analytics?

  • October 13 2011
  • Resource: Loyalty Today

I just returned from a vacation to the Pacific Northwest.  What a place!  The highlight was a whitewater rafting trip we took on the White Salmon River in Washington.  The trip is scenic and chaotic.  The track of river we...Read More

Smart Grids, Smart Meters, Smart Software

  • October 13 2011
  • Resource: Loyalty Today

In response to new market forces such as globalization, product commoditization, industry consolidation, and the global explosion of data, many industries are redesigning their business models and launching new connected services. But monetizing...Read More

Customer Data Allows Perception; Add External Data for Reality

  • October 13 2011
  • Resource: Loyalty Today

The title is not meant to say that the data you collect on your customers is not real or factual, but it is only a portion of what you need to have the full picture. For example, I’m 6 foot tall and weigh in about 197. Take a look at me in...Read More

Dialing into Generation M(obile)

  • October 12 2011
  • Resource: Loyalty Today

For Kenny Jahng, an online media consultant in Livingston, New Jersey, there has been no shortage of ‘aha’ moments affirming the educational value of his kids’ iPad 2. Seeing his 10-year-old daughter chat with an after-school...Read More

Free Webinar: Prove it! How to Maximize Your Loyalty Marketing Program Success

  • October 12 2011
  • Resource: Loyalty Today

Loyalty programs have been described as ubiquitous, too bland, too complex, or too similar.  And yet, they are found in nearly every vertical and just about every size business. Why? I would claim it is: because they work. Or they should...Read More

Loyalty and Guest Satisfaction

  • October 12 2011
  • Resource: Loyalty Today

If your organization is considering, currently implementing or maintaining a customer satisfaction process we believe you’ll enjoy reading our latest case study.  This study connects satisfaction to customer behaviors in order to...Read More

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