Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Which new channel is winning with the customer?
Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we...Read More
As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years...Read More
In the B2B world, there are three elements that will enable the realization of sustainable predictable profitable growth (SPPG), the holy grail of goals for any B2B organization. These three fundamental elements for B2B organizations are...Read More
I think one of the best lessons I learned from my college computer programming classes was that no matter how well you thought your program worked you had better be running your final QC on the output file itself. Your program may run...Read More
If you’re in the consulting business, then you are used to buzzwords proliferating before their meaning is fully understood or practical means exist to put them into practice.
As loyalty and rewards programs became more widespread in...Read More
I just returned from an Executive Summit in Boston that had a full agenda with keynote speakers, panel discussions and interactive sessions with attendees. The planning and time dedicated to its success started well before the October event ever...Read More
Having multiple locations within a customer’s footprint is not a bad thing. Although, sending a location based message can be challenging. Sometimes the customer/future customer does not even know they have multiple locations...Read More
By: Erika StevensAs we are talking loyalty program strategy with prospects and current clients one main discussion point is always rewards. Picking valuable rewards plays an integral role in gaining engaged members in your...Read More
If I offered you $0.01 to work for a week, but promised to double your pay each week, would you take the job? If you work the math through you will find that by week 28, you would be making over $1 million a week. Started off slow, but the pay...Read More
As you can probably imagine, social media marketing permeates throughout our conversations. Instead of a separate, siloed activity, social integrates into our entire approach and our recommendations to clients. So, to say one study stands...Read More