Marketing through social media or mobile

  • October 24 2011
  • Resource: Loyalty Today

Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we...Read More

Are You Ready for the Social Supply Chain?

  • October 24 2011
  • Resource: Loyalty Today

As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years...Read More

Four Keys to Develop B2B Market Driven Strategy

  • October 24 2011
  • Resource: Loyalty Today

In the B2B world, there are three elements that will enable the realization of sustainable predictable profitable growth (SPPG), the holy grail of goals for any B2B organization.  These three fundamental elements for B2B organizations are...Read More

Quality Control; Begin at the End

  • October 21 2011
  • Resource: Loyalty Today

I think one of the best lessons I learned from my college computer programming classes was that no matter how well you thought your program worked you had better be running your final QC on the output file itself.  Your program may run...Read More

Are You Experienced?

  • October 21 2011
  • Resource: Loyalty Today

If you’re in the consulting business, then you are used to buzzwords proliferating before their meaning is fully understood or practical means exist to put them into practice. As loyalty and rewards programs became more widespread in...Read More

The Devil is in the Details

  • October 21 2011
  • Resource: Loyalty Today

I just returned from an Executive Summit in Boston that had a full agenda with keynote speakers, panel discussions and interactive sessions with attendees. The planning and time dedicated to its success started well before the October event ever...Read More

Multiple Locations, Which One is best for your Customer?

  • October 20 2011
  • Resource: Loyalty Today

Having multiple locations within a customer’s footprint is not a bad thing.  Although, sending a location based message can be challenging.  Sometimes the customer/future customer does not even know they have multiple locations...Read More

Loyalty Program Rewards

  • October 20 2011
  • Resource: Loyalty Today

By: Erika StevensAs we are talking loyalty program strategy with prospects and current clients one main discussion point is always rewards. Picking valuable rewards plays an integral role in gaining engaged members in your...Read More

Social Media Model that Defines the End of the World as We Know It

  • October 20 2011
  • Resource: Loyalty Today

If I offered you $0.01 to work for a week, but promised to double your pay each week, would you take the job? If you work the math through you will find that by week 28, you would be making over $1 million a week. Started off slow, but the pay...Read More

Social Media Myths

  • October 20 2011
  • Resource: Loyalty Today

As you can probably imagine, social media marketing permeates throughout our conversations. Instead of a separate, siloed activity, social integrates into our entire approach and our recommendations to clients. So, to say one study stands...Read More

Displaying results 5931-5940 (of 6047)
 |<  <  590 - 591 - 592 - 593 - 594 - 595 - 596 - 597 - 598 - 599  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?