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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. New fintech companies had been slowly eroding the necessity of in...Read More
Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away...Read More
Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see how they’re doing. It’s just one of...Read More
New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More
Transactions start with online merchants but behind the scenes they flow through other parties including payment providers and banks. Each of these players uses a different fraud solution which pulls information from their own internal data sets...Read More
Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we’re continuing the conversation and...Read More
In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to stay.
Source: Wall Street Journal...Read More
Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts or introductory offers, questions of margin...Read More
The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com.
Since 2011, the site has been annually releasing its MarTech landscape supergraphic, a visual...Read More
As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday...Read More