How Financial Service Brands Can Go Contactless to Build Loyalty & Trust

  • November 16 2020
  • Resource: Loyalty Today
  • Shelly Photiades, Epsilon

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. New fintech companies had been slowly eroding the necessity of in...Read More

Why Holiday 2020 Poses Unprecedented Challenges for Retailers

  • November 13 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away...Read More

&pizza’s Customer Convos are One-of-a-Kind

  • November 12 2020
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see how they’re doing. It’s just one of...Read More

Driving Repeat Transactions With New Members

  • November 11 2020
  • Resource: Loyalty Today
  • Grant McCloud, Brierley

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More

Forter and FreedomPay Unite to Power the Future of Commerce

  • October 29 2020
  • Resource: Loyalty Today
  • Scott Greenhut, Forter

Transactions start with online merchants but behind the scenes they flow through other parties including payment providers and banks. Each of these players uses a different fraud solution which pulls information from their own internal data sets...Read More

Loyalty Marketing Strategies to Win More Customers in 2021: Continuing the Conversation

  • October 28 2020
  • Resource: Loyalty Today
  • Lukasz Sloniewski & Marcin Sobek, Comarch

Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we’re continuing the conversation and...Read More

The Case for DTC Brands

  • October 27 2020
  • Resource: Loyalty Today
  • Camilla Whitmore & Martin Mehalchin, PK

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to stay.  Source: Wall Street Journal...Read More

Valuation: Being Prepared for the Ultimate CEO Question

  • October 26 2020
  • Resource: Loyalty Today
  • David Andreadakis, Kobie

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts or introductory offers, questions of margin...Read More

The Marketing Technology Landscape in 2020 and Beyond

  • October 23 2020
  • Resource: Loyalty Today
  • The Formation Team

The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com.  Since 2011, the site has been annually releasing its MarTech landscape supergraphic, a visual...Read More

Holidays, Interrupted: How COVID Holiday Plans Can Be a Win for CPG Brands

  • October 22 2020
  • Resource: Loyalty Today
  • Nick Cosentino, Epsilon

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday...Read More

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