CONTENT GALLERY

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.Editor’s Note (10/26/2020): This article...Read More

Key Highlights:The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts.Consumers feel more negatively towards Facebook than positively; 42% are...Read More

You say “Thank you”. What they hear is “Please accept my standard, HR protocol-approved format for acknowledging your most recent activity that was intended to bring me value. The act of expressing these words are purely my own...Read More

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel...Read More

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate alongside it, and how to use those insights to...Read More

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as the government and health experts have grappled...Read More

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It typically relies heavily on assumptions and trial-and...Read More

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his supervisor, you may think it’s the...Read More

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More