COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the Retail Experience.

  • December 01 2020
  • Resource: Loyalty Today
  • Dr. John Boyle, PhD, Thomas Brassell, and James Dayton, ICF Next

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.Editor’s Note (10/26/2020): This article...Read More

[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media

  • November 30 2020
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

Key Highlights:The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts.Consumers feel more negatively towards Facebook than positively; 42% are...Read More

Close Big Engagement Gaps with Little Things - Appreciation in the Workplace

  • November 27 2020
  • Resource: Loyalty Today
  • Manoj Agarwal, Co-founder, Xoxoday

You say “Thank you”. What they hear is “Please accept my standard, HR protocol-approved format for acknowledging your most recent activity that was intended to bring me value. The act of expressing these words are purely my own...Read More

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

  • November 25 2020
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard, Clarus Commerce

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

For the Travel Industry, the New Destination is Contactless Loyalty

  • November 24 2020
  • Resource: Loyalty Today
  • Ciara Bailey, Epsilon

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel...Read More

Customer Retention Rate: 5 Key Metrics to Track

  • November 23 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate alongside it, and how to use those insights to...Read More

5 Loyalty Lessons You Shouldn't Ignore During COVID-19

  • November 20 2020
  • Resource: Loyalty Today

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as the government and health experts have grappled...Read More

Using Machine Learning for Smarter Segmentation

  • November 19 2020
  • Resource: Loyalty Today
  • Josh Williams-Christy, HTK

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It typically relies heavily on assumptions and trial-and...Read More

Carrot and Schtick: Which is the Best - Intrinsic vs Extrinsic Motivation

  • November 18 2020
  • Resource: Loyalty Today
  • Manoj Agarwal, Co-founder at Xoxoday

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his supervisor, you may think it’s the...Read More

5 Tips to Jumpstart Measuring Your Customer Loyalty Offers

  • November 17 2020
  • Resource: Loyalty Today
  • The Formation Team

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More

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