CONTENT GALLERY

Turkey, travel and time with family are the hallmarks of a typical Thanksgiving holiday in the U.S. Yet, despite 2020 being an atypical year, millions of Americans took to the airways and highways this past week in what became one of the busiest...Read More

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between Black Friday, Thanksgiving, Christmas, and New...Read More

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday...Read More

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately foster a sense of belonging. Online communities...Read More

Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in March and take on the year a week at a time...Read More

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or well-placed retargeted ad. However, these...Read More

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to effectively target your ideal consumers, you need to fully...Read More