6 Data Types C-Stores Need to Boost Their Fuel Pricing Strategy

  • December 15 2020
  • Resource: Loyalty Today
  • Gabe Ortega, PDI Software

Turkey, travel and time with family are the hallmarks of a typical Thanksgiving holiday in the U.S. Yet, despite 2020 being an atypical year, millions of Americans took to the airways and highways this past week in what became one of the busiest...Read More

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

  • December 14 2020
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard, Clarus Commerce

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

18 Marketing Campaigns for Brands to Win this Holiday Season

  • December 11 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between Black Friday, Thanksgiving, Christmas, and New...Read More

How to Use Email Creative to Cut Through Holiday Clutter and Stand Out in the Inbox

  • December 10 2020
  • Resource: Loyalty Today
  • Scott Multer, Epsilon

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday...Read More

Reinventing The Guest Experience in Hospitality

  • December 09 2020
  • Resource: Loyalty Today
  • Stephanie Cohen, PK Global

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities

  • December 08 2020
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately foster a sense of belonging. Online communities...Read More

Has planning for next year ever been harder?

  • December 07 2020
  • Resource: Loyalty Today
  • Mike Sund, ICF Next

Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in March and take on the year a week at a time...Read More

Reinventing The Guest Experience in Hospitality

  • December 04 2020
  • Resource: Loyalty Today
  • Stephanie Cohen, PK Global

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

5 Tactics to Optimize Loyalty Between the Transactions

  • December 03 2020
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or well-placed retargeted ad. However, these...Read More

Here’s Why You Need To Be Using Customer Insights in Marketing

  • December 02 2020
  • Resource: Loyalty Today
  • The Formation Team

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to effectively target your ideal consumers, you need to fully...Read More

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