The Great Reset

  • July 23 2020
  • Resource: Loyalty Today
  • The Iris Team

Some of you might remember that last year, in partnership with the Purpose Disruptors, Iris launched a project called 'Create and Strike'. Our aim was to bring the climate crisis to the forefront of our industry conversations. Since...Read More

Podcast: Digital Customer Experience Learnings in a Time of Crisis

  • July 22 2020
  • Resource: Loyalty Today
  • Clay Warren, Qualtrics

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal...Read More

7 Ways To Increase Customer Loyalty

  • July 21 2020
  • Resource: Loyalty Today
  • The Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

The New Normal: Continuing the Conversation

  • July 20 2020
  • Resource: Loyalty Today
  • Sidney Dunn, Bindu Gupta | Comarch

Our latest webinar, The New Normal: Reinventing Grocery Retail Loyalty Programs, was held May 27, 2020. We received such a large number of questions from the audience that we didn’t have time to answer them all – so we&rsquo...Read More

Time, Effort & Expertise Impede Personalization

  • July 17 2020
  • Resource: Loyalty Today
  • The Baesman Team

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data presents very real challenges to marketers, but...Read More

How Do You Double Your Email Database?

  • July 16 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry thought leaders surveying thousands of consumers...Read More

Engage Your Employees Like You Engage Customers

  • July 15 2020
  • Resource: Loyalty Today
  • Diva Renton-Roderix, Cheetah Digital

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With entire workforces working remotely and some...Read More

Designing the Modern Customer Journey

  • July 14 2020
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map brands try to create with their customers. Long...Read More

Prime Day is Delayed to October – What Does That Mean for Retailers?

  • July 13 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program.Prime Day...Read More

How to Find Your Competitive Advantage in Times of Change and Uncertainty

  • July 10 2020
  • Resource: Loyalty Today
  • Lisa Khatri, Qualtrics

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pandemic. Two months later the international...Read More

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