CONTENT GALLERY

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID’s technology to Prebid.org—an open-source...Read More

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue building loyalty post-pandemic, it’s going to...Read More

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not truly understand the impact of these activities on...Read More

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad...Read More

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP technology companies have received more than $1.8...Read More

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now, arguably, the best loyalty program of all time.Other...Read More

With the winter holidays quickly approaching, more customers could be relying on digital tools—from mobile apps to websites—to do their shopping. That’s especially true for convenience retailers, many of whom saw a change in...Read More

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty program earning. And at Kobie, we know in order...Read More

Marketers need to start looking at the overall customer experience (CX) management to get to a real understanding of return on experience (ROX) investments.We’ve been told repeatedly in the last few years that—much like content&mdash...Read More

Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last year as consumer behaviors have undergone rapid...Read More