How Publisher Identity Combines Optimal Consumer Experience with Privacy

  • December 31 2020
  • Resource: Loyalty Today
  • Heather Swarens

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID’s technology to Prebid.org—an open-source...Read More

Loyalty in 2021: What Retailers Should Focus on, According to Experts

  • December 30 2020
  • Resource: Loyalty Today
  • Jim Tierney

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue building loyalty post-pandemic, it’s going to...Read More

Why Driving Revenue With Customer Loyalty Offers Is Critical in the Recovery

  • December 29 2020
  • Resource: Loyalty Today

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not truly understand the impact of these activities on...Read More

Identity 101: Respecting consumer privacy while maintaining optimal CX

  • December 28 2020
  • Resource: Loyalty Today
  • Frankie Malekian

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad...Read More

Don't be Fooled: Most CDPs are Not Enterprise-Ready

  • December 23 2020
  • Resource: Loyalty Today
  • Dana Moroze

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP technology companies have received more than $1.8...Read More

Walmart+ is Shining a Spotlight on Premium Loyalty, But What if You’re Not Walmart or Amazon?

  • December 22 2020
  • Resource: Loyalty Today
  • Jim Tierney; The Clarus Blog

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now, arguably, the best loyalty program of all time.Other...Read More

3 Ways to Improve Customer Experience Through Digital Commerce

  • December 21 2020
  • Resource: Loyalty Today
  • PDI Software

With the winter holidays quickly approaching, more customers could be relying on digital tools—from mobile apps to websites—to do their shopping. That’s especially true for convenience retailers, many of whom saw a change in...Read More

Rewarding Interactions Has Definite Rewards

  • December 18 2020
  • Resource: Loyalty Today
  • Kobie Marketing

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty program earning. And at Kobie, we know in order...Read More

Why You Need a Holistic View of your Customer Experience

  • December 17 2020
  • Resource: Loyalty Today
  • Jane Motz Hayes and Sherief Salem, ICF Next

Marketers need to start looking at the overall customer experience (CX) management to get to a real understanding of return on experience (ROX) investments.We’ve been told repeatedly in the last few years that—much like content&mdash...Read More

Turbocharge Your CDP With an Offer Optimization Platform

  • December 16 2020
  • Resource: Loyalty Today
  • The Formation Team

Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last year as consumer behaviors have undergone rapid...Read More

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