Introducing Connecting the Retail Dots

  • March 12 2020
  • Resource: Loyalty Today
  • Chelsea Hollerud, Cheetah Digital

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not just earn a customer’s initial business, but...Read More

Digital Commerce Leaders Choose Loyalty To Effectively Compete Against Amazon

  • March 11 2020
  • Resource: Loyalty Today
  • Sean Ogino

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to...Read More

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations.

  • March 10 2020
  • Resource: Loyalty Today
  • Jill Goran

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty landscape you’ve probably asked, do I need...Read More

SMS: Surprisingly Effective

  • March 09 2020
  • Resource: Loyalty Today
  • Erika Reed

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends, family, neighbors, people you trust, and those...Read More

How To Launch Your Loyalty Program in Time for Holiday 2020 [Quarter-by-Quarter Guide]

  • March 06 2020
  • Resource: Loyalty Today
  • Tom Caporaso, CEO

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes...Read More

Give Your Partners the Power to Own the Local Customer Experience

  • March 05 2020
  • Resource: Loyalty Today
  • Andy Arnold, EVP, Chief Client Officer

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing...Read More

Loyalty in Decline? Why Insight is the Answer.

  • March 04 2020
  • Resource: Loyalty Today
  • Marlon Bowser

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers – but that’s a genuine edge-case in the...Read More

5 Business Travel Trends to Watch in 2020

  • March 03 2020
  • Resource: Loyalty Today
  • The Travel & Transport Team

Can business travel trends ever be accurately predicted?A decade ago, many within the business travel industry were predicting a poor outlook, largely predicated on the global economic crisis of 2008. Hotels were selling off properties and...Read More

The One Thing Marketers Need to Know about Data Privacy Legislation

  • March 02 2020
  • Resource: Loyalty Today
  • Rachel Haberman, Jebbit

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.With only months to go before the California Consumer Privacy Act...Read More

From Experience to Participation: How Six Industries are Being Redefined

  • February 28 2020
  • Resource: Loyalty Today
  • John Armstrong

2020 feels like a good year for clarity.Over the past decade, we saw an overemphasis on the "customer experience" and its myriad of manifestations across different channels. With new channels popping up—as well as advances in data...Read More

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