3 Ways Restaurants Can Impact Their Delivery & Takeout Business

  • April 03 2020
  • Resource: Loyalty Today
  • Jennifer Kunz

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More

Customer Loyalty Program Best Practices - 5 Steps to Success

  • April 02 2020
  • Resource: Loyalty Today
  • The Formation Team

If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

  • April 01 2020
  • Resource: Loyalty Today
  • Elodie Rodriguez, Consultant

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More

Points Aren’t the Point

  • March 31 2020
  • Resource: Loyalty Today
  • The ICF Next Team

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask customers about the brands they are most loyal to,...Read More

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

  • March 30 2020
  • Resource: Loyalty Today
  • Jordan Ben

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

B2B and Channel Partner Loyalty: Elevating Program Engagement

  • March 27 2020
  • Resource: Loyalty Today
  • Simon Jeffs, Senior Loyalty & CRM Consultant

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More

B2B or Not B2B Customer Loyalty? No Question.

  • March 26 2020
  • Resource: Loyalty Today
  • Randy Hernandez, VP, Strategy

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally important for B2B enterprises. The sheer size and...Read More

COVID-19 and Events: How to Successfully Move to Virtual Engagement

  • March 26 2020
  • Resource: Loyalty Today
  • Jon Fishman

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled. With travel restrictions, concerns about large...Read More

With a Shift to Profitability Over Growth, How Can You Maximize Existing Customers?

  • March 25 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More

Survey: What Vehicle Owners Now Demand From Your Service Team

  • March 24 2020
  • Resource: Loyalty Today
  • Michelle Garcia

Even having spent the past 20+ years working in the automotive industry, the global scale and reach of the industry on consumers’ lives never ceases to amaze me. In fact, over 77 million new automobiles were sold worldwide last...Read More

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