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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More
If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More
We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More
If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does.
When we ask customers about the brands they are most loyal to,...Read More
Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More
As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More
While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally important for B2B enterprises. The sheer size and...Read More
Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled. With travel restrictions, concerns about large...Read More
This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More
Even having spent the past 20+ years working in the automotive industry, the global scale and reach of the industry on consumers’ lives never ceases to amaze me. In fact, over 77 million new automobiles were sold worldwide last...Read More