Best Practices for Integrating Loyalty Programs

  • April 17 2020
  • Resource: Loyalty Today
  • The Comarch Team

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking was the Marriott Bonvoy rewards program. This...Read More

Human-First Marketing During Trying Times

  • April 16 2020
  • Resource: Loyalty Today
  • Pam Erlichman, Jebbit

As I write this, 223 million Americans have been ordered to stay home; by the time you read this, many more are likely to be sheltering in place.In an amazingly short period of time, our work and home lives have been transformed. Home...Read More

How Can You Keep Up with Constant Gratification?

  • April 15 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Think about the way you watch TV. Who wants to wait a week for a new episode to come out?Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them instantly.Instant gratification isn’t just a...Read More

Building Trust in a Time of Disruption and Preparing for the Future of the Customer Journey

  • April 14 2020
  • Resource: Loyalty Today
  • Mike Sund and Stacy Kjelland

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.For brands and customers, we are living through an extraordinary...Read More

How To Emotionally Engage, Nurture, And Retain Your Customers During A Crisis

  • April 13 2020
  • Resource: Loyalty Today
  • The Annex Cloud Team

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read...Read More

How your brand can build & keep trust amid COVID-19

  • April 10 2020
  • Resource: Loyalty Today
  • The Qualtrics Team

The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact.In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated that coronavirus was impacting their day-to-day lives....Read More

How Travel Brands Respond to Global Pandemics

  • April 09 2020
  • Resource: Loyalty Today
  • Emmanuelle Mehta

During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned for the future. Empty shelves at Target stores...Read More

Ensuring Customer-Centricity in Unprecedented Times

  • April 08 2020
  • Resource: Loyalty Today
  • The Comarch Team

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer customer service wait times, shortages of products...Read More

How To Perfect Your Loyalty Program’s Engagement Loop

  • April 07 2020
  • Resource: Loyalty Today
  • Robert McClarin, VP, Strategy

Every Loyalty Program Has an Engagement Loop Every loyalty program has an engagement loop of behaviors and actions that members repeat as they rise to become your most valued customer. At a minimum, that loop is likely: spend to earn, spend to...Read More

The Experience Leaders Making a Difference During COVID-19

  • April 06 2020
  • Resource: Loyalty Today
  • The Qualtrics Team

The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What matters is how you act in the here and now.We’re highlighting some of the leading examples of brands adapting to the situation by providing...Read More

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