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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally important for B2B enterprises. The sheer size and...Read More
Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled. With travel restrictions, concerns about large...Read More
This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More
Even having spent the past 20+ years working in the automotive industry, the global scale and reach of the industry on consumers’ lives never ceases to amaze me. In fact, over 77 million new automobiles were sold worldwide last...Read More
Will the new cloud-native Adobe Experience Manager revolutionize the way brands manage and deliver digital experiences? Here’s our breakdown of the benefits, considerations, and impact of the announcement.
Adobe Experience Manager is...Read More
Given the spread of Coronavirus and the downturn in the economy, every organization needs to rethink how it operates. As Experience Management (XM) professionals, you can play an important role in helping your company weather the storm. How? By...Read More
Today’s customers expect supreme services and an easy way to achieve their goals. When I go shopping, for example, I expect the store to have all the goods I need, I don't want to wait in line at the checkout, I want the convenience of...Read More
The average consumer lives in a world inundated with digital touchpoints. This barrage of digital communication is what makes receiving a handwritten note feel so special. It’s something different, something that can be felt, touched and...Read More
Where do you start searching for a new product?Did you know that nearly 50% of new searches start on Amazon?While that’s a huge number by itself, Google accounts for almost 35%.So, if roughly 85% of new product searches start on Amazon and...Read More
Unlike most fortune tellers I can predict with near 100% accuracy that your company is going through a digital transformation. Digital transformations are big. Digital transformations are complex. Digital transformations are long, multi-year...Read More