The Importance of an Accessible and Inclusive Experience

  • May 28 2020
  • Resource: Loyalty Today
  • ICF Next Team

In order to be successful and effective, companies must design digital experiences that are accessible, and inclusive of all audiences.  Inclusivity drives participationAccessibility has become high on the priority list for many companies in...Read More

Sense, Listen and Get Back to Business

  • May 27 2020
  • Resource: Loyalty Today
  • Moira Dorsey, Juliana Holterhaus, Qualtrics

The sudden emergence and threat of COVID-19 has fundamentally changed the way we live and the way we do business. In some cases, organizations have been able to shift online, but many others have had to close their doors. No matter where companies...Read More

Back to Business as Usual? The Lasting Impacts of COVID-19

  • May 26 2020
  • Resource: Loyalty Today
  • Elodie Rodriguez, Brierley

In the last few weeks we have seen that a lot of what we did in physical spaces can be done online: exercising, visiting museums, watching concerts, and wandering around national parks to name a few. Most of it for free too. But when we...Read More

COVID-19 Recovery is Inevitable, But Are We Ready?

  • May 22 2020
  • Resource: Loyalty Today
  • ICF Next Team

We don’t know the exact timetable, but if we believe recovery is closer rather than further away, these key considerations might help us prepare for the hard decisions ahead.As COVID-19 and its impacts on businesses continues to take center...Read More

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

  • May 21 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More

Three Phases for Heading Back to Business

  • May 20 2020
  • Resource: Loyalty Today
  • Bruce Temkin, Qualtrics

I’ve studied human behavior for decades, examining how people respond to their environment as customers, employees, and leaders. Humans are amazingly resilient—for the good and bad. Even after facing disruptive events such as an...Read More

Building Trust in a Time of Disruption and Preparing For The Future of The Customer Journey

  • May 19 2020
  • Resource: Loyalty Today
  • Mike Sund and Stacy Kjelland, ICF Next

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and customers, we are living through an extraordinary...Read More

Is Customer Research During Uncertain Times Reliable?

  • May 18 2020
  • Resource: Loyalty Today
  • Greg Thomas, Pricing Solutions

Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in research (i.e. surveys, interviews and...Read More

[EXCLUSIVE STUDY] How to Elevate Consumer Brand Sentiment During the COVID-19 Crisis and Beyond

  • May 15 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our...Read More

How Scandinavian Insurance Giant Tryg is Taking its Digital CX to The Next Level

  • May 14 2020
  • Resource: Loyalty Today
  • Daniel Saunders, Qualtrics

How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg.The rise of comparison sites in the last 5 years has seen the industry often reduced...Read More

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