Give Your Partners the Power to Own the Local Customer Experience

  • March 05 2020
  • Resource: Loyalty Today
  • Andy Arnold, EVP, Chief Client Officer

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing...Read More

Get the Best Results From Your Web Analytics Platform With the 3 P’s

  • November 27 2019
  • Resource: Loyalty Today
  • Kelly Hansen, VP Insights

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.You can use the snazziest, feature-rich web analytics tool on the planet, but if the data behind the scenes isn’t accurate,...Read More

What Metrics Matter in Your MDF Reporting?

  • August 19 2019
  • Resource: Loyalty Today
  • Courtney Acuff

Tips for measuring the effectiveness of your market development fund programs.“Not everything that counts can be counted, and not everything that can be counted counts.”This quote by William Bruce Cameron served as the backdrop for a...Read More

The Impact of Distributed Sales Models on Brand Growth

  • July 30 2019
  • Resource: Loyalty Today
  • Courtney Acuff

Almost 20 years ago, the top global brands were companies such as Nokia, Marlboro, and AT&T. From 2000 to 2008, the list began to shift with the inclusion of Google. After 2008, other disruptors such as Apple, Facebook, and Amazon...Read More

7 Ways to Maximize the Return on Your Channel Marketing Programs

  • June 19 2019
  • Resource: Loyalty Today
  • Andy Arnold

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to...Read More