7 Uses for Running a Digital Promotion

  • June 06 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn something in return. You can utilize promotions for a number of different reasons whether it&rsquo...Read More

How to Identify and Tighten the Gaps in Your Loyalty Marketing Strategy

  • June 01 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. In truth it encompasses so much more and...Read More

Relationship Marketing- Guiding Customers From Attraction to Advocacy

  • May 03 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating stronger customer engagement to hopefully build...Read More

Debunking Loyalty Program Myths

  • April 26 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned veteran with an established program, believing some...Read More

Why Canceling Your Loyalty Program is the Last Thing You Should Do

  • April 20 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty program. You might not even realize all of the benefits a loyalty program is bringing to your...Read More

Using Partnerships to Build Rider Loyalty

  • April 13 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction with not only customers but with other businesses...Read More

How to Find Loyalty Building Opportunities All Throughout the Year

  • April 04 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps your brand on track with steady content on all...Read More

Bouncing Back From Inflation Using Loyalty Programs & Promotions

  • March 30 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your customers. A good loyalty program will show customers their program can power through inflation and...Read More

How to Achieve Your Brand Goals Using Your Loyalty Program

  • March 23 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and measurable to work towards; they can also be starting points to help identify where your business...Read More

How The Lottery Industry Can Drive More Player Engagement

  • March 17 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment and excitement plays a key role in how the lottery industry connects with players and keeps them...Read More

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