Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.This shift has been accelerated by the worldwide pandemic, in the...Read More
With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering advanced networks is now a commonplace strategy;...Read More
Is it only a game? As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that issued a pellet of food whenever the pigeons...Read More
Let’s Talk About Brand Loyalty And CVML Programs That Help To Build Long-Term Relationships In marketing, brand loyalty consists of a consumer's commitment to repurchase products or services and thus to continue to use a brand.It...Read More
If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs.That would amount to flying blind, albeit with good intentions. Rather, it...Read More
The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because capitalizing on it is exclusively a matter of generating...Read More