Seismic Shifts in the Customer Loyalty Landscape

  • May 12 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.This shift has been accelerated by the worldwide pandemic, in the...Read More

Extended Mobile Ecosystems Present Opportunities and Challenges: Sim Management is Central to Meeting Them

  • March 25 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering advanced networks is now a commonplace strategy;...Read More

Customer Loyalty: The Name of the Game

  • March 17 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

Is it only a game?     As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that issued a pellet of food whenever the pigeons...Read More

Brand Loyalty And CVML Programs That Help To Build Long-Term Relationships

  • March 10 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

Let’s Talk About Brand Loyalty And CVML Programs That Help To Build Long-Term Relationships  In marketing, brand loyalty consists of a consumer's commitment to repurchase products or services and thus to continue to use a brand.It...Read More

There's More to Loyalty Than Loyalty

  • March 02 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs.That would amount to flying blind, albeit with good intentions. Rather, it...Read More

SIMpleData: A simple solution to a seemingly complex challenge

  • January 29 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because capitalizing on it is exclusively a matter of generating...Read More

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