How Do I Know When I’m Ready For An Online Brand Community?

  • October 13 2021
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together with a shared interest in a brand, whether it...Read More

The 2021 Ultimate Guide to Community Building for Brands

  • October 04 2021
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely challenged in achieving efficient consumer acquisition. And you are almost...Read More

5 Brands That Are Winning With an Online Brand Community

  • September 30 2021
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

Your brand is one of the most important assets your business owns (no pressure).   What are you doing today to strengthen it for tomorrow?There’s a good chance you’ve already spent a significant amount of time trying to...Read More

Marketing Face-off: Social Media Groups vs. Online Brand Communities

  • August 26 2021
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered.“How is an online brand community any different from a Facebook group? Do I need one if I...Read More

Community Marketing 101: What Are Online Brand Communities?

  • August 19 2021
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

We know that you, like every marketer, would love to strengthen your brand. From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your brand is a crucial component of an effective...Read More

The 5 Personas That Accelerate Brand Community Building

  • July 15 2021
  • Resource: Loyalty Today
  • Katie Fergus, Vesta

What is your “go to” to incentivize your loyalty program, rewards program, or community members to engage and act? Is it free samples? A branded experience? VIP treatment? A discount offer?Marketers are challenged with striking the...Read More

As seen in Forbes: Brands Need A Renewed Focus On Their Brand Ambassadors For 2021

  • April 22 2021
  • Resource: Loyalty Today
  • Gianna Raimo, Vesta

Our Founder, CEO, and Community Powered Marketing pioneer Susan Frech shared how to build lasting bonds that create authentic brand advocacy in a recent article for Forbes. The following article was originally published here. Every brand...Read More

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

  • April 16 2021
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

Consumers demand experiences that speak to their deepest emotions and true feelings. Yet we all know that data is drying up and trends are moving faster then ever. How can you stay on top of key decision-making factors that traditional research...Read More

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

  • March 16 2021
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

Veggies Made Great Senior Brand Manager, Christine Luongo, contributed insights into building customer loyalty in a recent article for Loyalty360. The following article was originally published here. Veggies Made Great makes a bold...Read More

5 Ways Marketers Can Foster Brand Love [Infographic]

  • February 12 2021
  • Resource: Loyalty Today
  • Jordan Ben, Vesta

What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer?We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their...Read More

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