The Marketing Technology Landscape in 2020 and Beyond

  • October 23 2020
  • Resource: Loyalty Today
  • The Formation Team

The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com.  Since 2011, the site has been annually releasing its MarTech landscape supergraphic, a visual...Read More

7 Strategies for Customer Retention That Really Work

  • October 09 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer retention in marketing has long taken a back seat to acquisition. Now higher customer expectations, changing business objectives and a fluctuating economy are causing many brands to make it a priority. As marketers place a greater focus...Read More

Making Marketing Fun: 5 Successful Gamification Examples

  • October 01 2020
  • Resource: Loyalty Today
  • The Formation Team

Some of the most effective marketing happens when consumers are so engaged that they don't realize they're being marketed to. That's why many successful brands have turned to gamification, or behavioral economics. It can better...Read More

How to Improve Customer Loyalty Beyond Millennials and Gen Z

  • September 29 2020
  • Resource: Loyalty Today
  • The Formation Team

In your quest to target high-value customers, are you leaving a lot of potential revenue on the table? You may not think so, but our recent report, Brand Loyalty 2020: The Need for Hyper-Individualization, shows that there are some...Read More

Webinar with Loyalty 360: Future-Proofing Customer Loyalty

  • September 17 2020
  • Resource: Loyalty Today
  • The Formation Team

Like it or not, customer loyalty is changingDue to heavy investment in the customer experience by a handful of market leaders, consumers have increasingly raised their expectations of brands over the past several years. Today, they expect more...Read More

Quiz: Discover Your Company’s Personalization Score

  • September 03 2020
  • Resource: Loyalty Today
  • The Formation Team

Today’s consumers are fiercely loyal to their favorite brands, but the competition for that loyalty is just as fierce. In our recent survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were...Read More

5 Behavioral Segmentation Examples and How to Improve Them

  • August 19 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral segmentation, a segmentation strategy that...Read More

7 Ways To Increase Customer Loyalty

  • July 21 2020
  • Resource: Loyalty Today
  • The Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

Customer Loyalty Program Best Practices - 5 Steps to Success

  • April 02 2020
  • Resource: Loyalty Today
  • The Formation Team

If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More

7 Ways To Increase Customer Loyalty

  • February 21 2020
  • Resource: Loyalty Today
  • The Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

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