Are You on the Right Path to Offer Campaign Success?

  • February 10 2021
  • Resource: Loyalty Today
  • The Formation Team

There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made consumers more cautious about who they purchase from,...Read More

How to Measure Marketing Success in 2021

  • February 01 2021
  • Resource: Loyalty Today
  • The Formation Team

Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be measuring the success of current marketing programs...Read More

The 3 Qualities a Great Data Science Leader Needs in 2021

  • January 27 2021
  • Resource: Loyalty Today
  • The Formation Team

To remain afloat in the midst of COVID-19, companies had no other choice but to make significant changes. This included accelerating their digital transformation so they could better address the needs of the market. As dramatic as these...Read More

Top 3 Predictions for CMOs in 2021

  • January 22 2021
  • Resource: Loyalty Today
  • The Formation Team

Fueled by accelerated digital transformation, the COVID-19 crisis has shifted CMOs’ focus on customer loyalty into overdrive. While Forrester predicts that spending on loyalty and retention marketing will increase by 30...Read More

Your Customer Loyalty Offers Are Broken

  • January 11 2021
  • Resource: Loyalty Today
  • The Formation Team

Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers that appeal to consumers on a personal level.But...Read More

Why Driving Revenue With Customer Loyalty Offers Is Critical in the Recovery

  • December 29 2020
  • Resource: Loyalty Today

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not truly understand the impact of these activities on...Read More

Turbocharge Your CDP With an Offer Optimization Platform

  • December 16 2020
  • Resource: Loyalty Today
  • The Formation Team

Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last year as consumer behaviors have undergone rapid...Read More

Here’s Why You Need To Be Using Customer Insights in Marketing

  • December 02 2020
  • Resource: Loyalty Today
  • The Formation Team

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to effectively target your ideal consumers, you need to fully...Read More

Customer Retention Rate: 5 Key Metrics to Track

  • November 23 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate alongside it, and how to use those insights to...Read More

5 Tips to Jumpstart Measuring Your Customer Loyalty Offers

  • November 17 2020
  • Resource: Loyalty Today
  • The Formation Team

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More

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