Customer Engagement Strategy: Turning Customers into Advocates

  • March 28 2022
  • Resource: Loyalty Today
  • The Formation Team

According to research by Salesforce, 73% of customers say one extraordinary experience with one company raises their expectations for engagement with other companies. The same report also shows 54% of customers believe companies need to ...Read More

11 Ways To Increase Customer Loyalty

  • March 24 2022
  • Resource: Loyalty Today
  • The Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study, “members of loyalty programs generate between 12 to 18% [higher] incremental revenue growth per year...Read More

How to Increase Customer LTV With a Loyalty Program

  • March 22 2022
  • Resource: Loyalty Today
  • The Formation Team

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days is the customer lifetime value (LTV), which...Read More

How to Increase Customer LTV With a Loyalty Program

  • March 08 2022
  • Resource: Loyalty Today
  • The Formation Team

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days is the customer lifetime value (LTV), which...Read More

The Most Important Loyalty Metric - Customer Lifetime Value

  • March 02 2022
  • Resource: Loyalty Today
  • Rob Fagnani, Formation

Ask 10 marketers to tell you how they calculate customer lifetime value (CLV), and you'll likely get 10 different answers. It's a tricky metric to assess, even though at its core, it's a simple equation: CLV is the sum of each customer...Read More

Customer Retention Measurement: 10 Key Metrics to Track

  • March 23 2021
  • Resource: Loyalty Today
  • The Formation Team

In 2021, brands are prioritizing customer retention. And in order to know how well your business is doing at maintaining customers, you must measure your success with customer retention metrics and key performance indicators (KPIs). These...Read More

Predictive Modeling in a World of Uncertainty

  • March 18 2021
  • Resource: Loyalty Today
  • The Formation Team

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings and shutdowns makes that hard to determine, but...Read More

Why 2021 Is the Year of Speed, Agility and Experimentation

  • March 03 2021
  • Resource: Loyalty Today
  • The Formation Team

The coronavirus pandemic has changed businesses forever. Companies have been pushed to the brink of crisis, resorting to cutting staff and budgets if they were unable to adapt to the new digital-first environment quickly enough. Consumer...Read More

Customer Segmentation Models: A Better Approach for 2021

  • February 24 2021
  • Resource: Loyalty Today
  • The Formation Team

When customers are passionate about you, they’re more likely to choose you over competitors and stick with you (in good times and bad). If you offer them personalized, individualized messaging and loyalty offers based on each customer&rsquo...Read More

5 Behavioral Segmentation Examples and How to Improve Them

  • February 17 2021
  • Resource: Loyalty Today
  • The Formation Team

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral segmentation, a segmentation strategy that...Read More

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