Customer Retention Measurement: 10 Key Metrics to Track

  • March 23 2021
  • Resource: Loyalty Today
  • The Formation Team

In 2021, brands are prioritizing customer retention. And in order to know how well your business is doing at maintaining customers, you must measure your success with customer retention metrics and key performance indicators (KPIs). These...Read More

Predictive Modeling in a World of Uncertainty

  • March 18 2021
  • Resource: Loyalty Today
  • The Formation Team

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings and shutdowns makes that hard to determine, but...Read More

Why 2021 Is the Year of Speed, Agility and Experimentation

  • March 03 2021
  • Resource: Loyalty Today
  • The Formation Team

The coronavirus pandemic has changed businesses forever. Companies have been pushed to the brink of crisis, resorting to cutting staff and budgets if they were unable to adapt to the new digital-first environment quickly enough. Consumer...Read More

Customer Segmentation Models: A Better Approach for 2021

  • February 24 2021
  • Resource: Loyalty Today
  • The Formation Team

When customers are passionate about you, they’re more likely to choose you over competitors and stick with you (in good times and bad). If you offer them personalized, individualized messaging and loyalty offers based on each customer&rsquo...Read More

5 Behavioral Segmentation Examples and How to Improve Them

  • February 17 2021
  • Resource: Loyalty Today
  • The Formation Team

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral segmentation, a segmentation strategy that...Read More

Are You on the Right Path to Offer Campaign Success?

  • February 10 2021
  • Resource: Loyalty Today
  • The Formation Team

There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made consumers more cautious about who they purchase from,...Read More

How to Measure Marketing Success in 2021

  • February 01 2021
  • Resource: Loyalty Today
  • The Formation Team

Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be measuring the success of current marketing programs...Read More

The 3 Qualities a Great Data Science Leader Needs in 2021

  • January 27 2021
  • Resource: Loyalty Today
  • The Formation Team

To remain afloat in the midst of COVID-19, companies had no other choice but to make significant changes. This included accelerating their digital transformation so they could better address the needs of the market. As dramatic as these...Read More

Top 3 Predictions for CMOs in 2021

  • January 22 2021
  • Resource: Loyalty Today
  • The Formation Team

Fueled by accelerated digital transformation, the COVID-19 crisis has shifted CMOs’ focus on customer loyalty into overdrive. While Forrester predicts that spending on loyalty and retention marketing will increase by 30...Read More

Your Customer Loyalty Offers Are Broken

  • January 11 2021
  • Resource: Loyalty Today
  • The Formation Team

Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers that appeal to consumers on a personal level.But...Read More

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