CONTENT GALLERY

Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from a brand. Customer loyalty is no longer a guarantee in this evolving market, and brands must find new...Read More

This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay...Read More

Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the results are two different things. To improve...Read More

Most brands dream of creating customer loyalty programs that stack up to the likes of Starbucks, Sephora, United Airlines, and Amazon. These loyalty-leading brands build deep relationships with customers by offering them exactly what they’re...Read More

Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're not the exact same in every way, even with those...Read More

Formation surveyed 500 US adult consumers to see where they feel current loyalty programs are falling short and what they actually want out of their loyalty programs.What are the Downfalls of Current Loyalty Programs?Good interactions between a...Read More

Loyalty programs cannot rely on earn-and-burn tactics, like mass offers, if they want to become revenue powerhouses. Customers today expect engaging, relevant, and personalized interactions. And with plenty of options at their fingertips, if a...Read More

In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model, customers are now craving personalization, relevancy...Read More

Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new to your business – customer...Read More

Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and nearly half of a brand's revenue is created by only about 8% of their most loyal customers.As...Read More