3 Effective Strategies for Converting Mobile Shoppers

  • January 14 2020
  • Resource: Loyalty Today
  • Aliza Polkes, Copywriter & Editor, Yotpo

These days, over 50% of your eCommerce traffic comes from mobile.   The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of desktop and laptop users. For your brand, this...Read More

Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

  • December 10 2019
  • Resource: Loyalty Today
  • Cristina Dinozo, Yotpo

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has become an Instagram darling with travelers...Read More

2019 Brand Loyalty Statistics

  • November 18 2019
  • Resource: Loyalty Today
  • Michelle Bitran, Yotpo

We broke down the key do’s and don’ts for building true brand loyalty.  Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination:D2C conference in September, and our most...Read More

The 5 Best Black Friday & Cyber Monday Campaigns

  • November 06 2019
  • Resource: Loyalty Today
  • Michelle Bitran, Head of Content

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone.But as every brand goes all...Read More

Reactivating One-Time Holiday Shoppers

  • October 28 2019
  • Resource: Loyalty Today
  • Nikhil Naidu, Product Marketing Manager, Yotpo

As an eCommerce merchant, you can’t wait for the holiday season.   November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen over the holidays. It all begins with...Read More

How Rebecca Minkoff Balances Data and Gut Feeling

  • October 17 2019
  • Resource: Loyalty Today
  • Aliza Polkes, Copywriter & Editor, Yotpo

Fashion industry veteran Rebecca Minkoff burst onto the scene in the early 2000s. Minkoff designed the “Morning After Bag” in 2005, which captured the attention of fashion enthusiasts everywhere, and officially made her a household...Read More

eCommerce Returns: Best Practices for Fashion Brands

  • August 27 2019
  • Resource: Loyalty Today
  • Michelle Bitran

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce Report: Consumer Trends & Strategies for Brands,...Read More

Three Things D2C Brands Need to Do to Stand Out on Amazon Prime Day, and Every Day

  • July 16 2019
  • Resource: Loyalty Today
  • Raj Nijjer, VP of Marketing

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of them have plans to make purchases from Amazon next...Read More

The State of D2C Marketing in 2019

  • June 27 2019
  • Resource: Loyalty Today
  • Cristina Dinozo

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to reimagine their most significant direct...Read More

Why Doritos’ Marketing Strategy Made Super Bowl History

  • March 14 2019
  • Resource: Loyalty Today
  • Aimee Millwood, Director of Content at Yotpo

As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it comes to impeccable Super Bowl campaigns...Read More