Why You Can’t Forget the Human Experience in Customer Loyalty

  • September 23 2019
  • Resource: Loyalty Today
  • Tom Baker, Clarus Commerce

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different things to different people.In retail just about...Read More

3 Megatrends Creating the Rise in Premium Loyalty

  • September 18 2019
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

Premium loyalty programs aren’t new.In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005.If that’s the case, why are we hearing so much about it recently?And more important, why are consumers...Read More

How the Subscription Model has Paved the Way for Premium Loyalty

  • September 13 2019
  • Resource: Loyalty Today
  • Tom Caporaso

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like cable, grocery, music, radio, and even...Read More

What Happens to Your Loyalty Program When Transactional and Experiential Benefits Work Together

  • August 23 2019
  • Resource: Loyalty Today
  • Jim Tierney

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences that are directly relevant to your best...Read More

Why Millennials Are Attracted to Premium Loyalty Programs

  • August 09 2019
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a premium loyalty program.Not long ago...Read More

5 Ways Social Media Impacts Customer Loyalty

  • July 17 2019
  • Resource: Loyalty Today
  • Muhammad Khan

Many people still view “loyalty” to a brand as merely a program.But loyalty is so much more than that. Having a great loyalty program has to be part of the mix, but loyalty is bigger than just one thing.How do we create loyalty moments...Read More

How Retailers Should Look at Prime Day

  • July 02 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

While no documented sales figures exist, analysts estimated that during last year’s Prime Day shoppers spent $4.2 billion.Amazon’s fifth annual Prime Day will start at midnight PT / 3 a.m. ET on July 15.After last year’s 36...Read More

Loyalty Discount or Loyalty to the Discount?

  • June 14 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

Why Your Loyalty Program Needs to be a Deep Differentiator

  • May 28 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their bedrooms. Things like drop shipping make fulfillment...Read More

6 Reasons You (and Your Customers) Need a Customized Loyalty Program

  • April 26 2019
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and...Read More

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