With a Shift to Profitability Over Growth, How Can You Maximize Existing Customers?

  • March 25 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More

Distribution Versus Loyalty: What’s More Important for Brands?

  • March 17 2020
  • Resource: Loyalty Today
  • Brian Carl

Where do you start searching for a new product?Did you know that nearly 50% of new searches start on Amazon?While that’s a huge number by itself, Google accounts for almost 35%.So, if roughly 85% of new product searches start on Amazon and...Read More

How To Launch Your Loyalty Program in Time for Holiday 2020 [Quarter-by-Quarter Guide]

  • March 06 2020
  • Resource: Loyalty Today
  • Tom Caporaso, CEO

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes...Read More

Why Foot Locker’s New Loyalty Program Could Be The Perfect Fit

  • February 07 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty program.The new loyalty program known as FLX...Read More

Holiday 2020: Are You Already Behind?

  • January 30 2020
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was reduced to two distinct buckets: Who offered the...Read More

Has the Starbucks Rewards Revamp Been a Pick Me Up?

  • December 11 2019
  • Resource: Loyalty Today
  • Jim Tierney

When Starbucks relaunched its loyalty program in April, it was met with some initial criticism.Would it alienate existing core customers?Would people understand it?Would it really contribute to growth or would it backfire?We had a different...Read More

Why Black Friday is Key to Your Year-long Loyalty Efforts

  • November 19 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a picture of loyalty, but Black Friday is actually a...Read More

What Questions Should you be Asking About Premium Loyalty?

  • October 29 2019
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

As a retailer, you’re thinking about customer engagement.In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been.That’s why...Read More

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

  • October 16 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Premium loyalty isn’t a new concept.People have been paying to be members of Amazon Prime since 2005.But as consumers gain more access to more information and more choices on where to spend their dollars, premium loyalty programs have been...Read More

Subscription Service Models are Good, but They Can be Better

  • September 30 2019
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard

Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success.Although their service offerings are good, could they be...Read More

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