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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
When your brand launches or revamps a loyalty program, you hope it will be attractive to consumers and elevate their engagement and spending frequency.The main attraction of any loyalty program is your benefits.From our research, the quicker you...Read More
There are lots of loyalty stats out there from a consumer perspective, including our 2020 Premium Loyalty Data Study.But if you’re looking for statistics from retailers, read on.Based on a national survey of 300 marketing and loyalty...Read More
When you offer a premium loyalty program, there is an extra layer of customer service that members expect. After all, they’re paying to be members and they’re your best customers.Whether you manage your premium loyalty...Read More
Earning customer loyalty was hard before COVID-19.Now, it’s even harder.In fact, nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before.There are so many loyalty programs out...Read More
In our recent Loyalty Industry Data Study, we talked to 300 retail marketers and found that 95% of them said one mega-retailer influenced their decision to consider a premium loyalty program by the end of 2021.This retailer has hundreds of...Read More
It’s been a little over a year since our team started working remotely.While we’ve always had a work-from-home policy in place, none of us were truly prepared for the shift that came on March 13th, 2020.This quickly threw a curveball...Read More
As we emerge from the pandemic, the once “new normal” is becoming a bit more normal. We’ve adapted to new procedures, social distancing, and changed our shopping behaviors.Amid changes in consumer behavior last year, retailers...Read More
Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest example.It’s no secret that Best Buy saw...Read More
Membership loyalty programs, also known as premium loyalty programs, have been around for quite some time.But they’re growing in popularity. Why is that?In these programs, your customers pay a fee in exchange for enhanced benefits...Read More
It was a heck of a 2020.
But, as 2020 was more a reactive year for retailers due to COVID-19, the first three months of 2021 have been more proactive.
Retail is starting to reopen.
Last year 35% of U.S. consumers ...Read More