How to Price a Premium Loyalty Program for Your Customers

  • August 12 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Seventy-six percent of consumers would pay to join a premium loyalty program, according to our 2021 Premium Loyalty Data Study.That’s because a premium loyalty program offers benefits that extend beyond traditional points...Read More

New Data: Why Premium Loyalty Program Members Were So Valuable During the Pandemic

  • August 09 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

COVID-19 changed everything for retail and pushed consumers online.Earning customer loyalty is harder than ever because consumers are trying new brands and changed shopping habits. In fact, nearly two-thirds of consumers say their...Read More

New Data Shows If You Want to Attract a Younger Demographic, Offer a Premium Loyalty Program

  • August 04 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Millennials have shown to be one of the most brand-loyal generations.In fact, only 1% of Millennials are impacted by advertising. Instead, they are drawn to memorable customer experiences. They have heightened expectations ...Read More

PCI-DSS Compliance and Loyalty – What’s Involved and Why It’s Critical for Retailers 

  • July 27 2021
  • Resource: Loyalty Today
  • Marcus Aden, Clarus Commerce

PCI-DSS compliance and loyalty programs aren’t usually mentioned in the same breath. But with 90% of retailers thinking about launching premium loyalty programs, where your customers pay for membership, understanding how PCI-DSS...Read More

New Prime Day Data Sheds Light on Amazon’s Real Reason for a Shopping Holiday

  • July 19 2021
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Amazon continues to break sales records every year and Prime Day 2021 will likely follow the trend.  Since 2015, Prime Day has grown to become one of Amazon’s most important events....Read More

Types of Loyalty Program Benefits – What Should You Offer Your Members and When?

  • July 16 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Loyalty programs are important to brands for many reasons.They make your customers feel special and valued, and successful ones improve your bottom line.Rewarding your customers for their loyalty with valuable and unique benefits can set you apart...Read More

Should You Create Your Own Shopping Holiday for Loyalty Program Members (Like Prime Day)?

  • July 13 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Prime Day’s sales have increased significantly each year, including last year’s event held in October due to the pandemic. Typically held in July, this year’s Prime Day is set for June 21-22.Besides recording massive...Read More

Most Consumers Want Premium Loyalty Programs – Why Aren’t Retailers Offering Them?

  • July 06 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Premium loyalty programs are becoming best practice for some retailers because they increase engagement with your best customers and build emotional loyalty.These programs offer instant, 24/7 access to top-tier benefits like free shipping and...Read More

Moving Forward: How the Pandemic Impacted David’s Bridal and Helped Launch the Industry’s First-Ever Loyalty Program – featuring Kelly Cook [Interview]

  • June 29 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. As the nation’s leading bridal and special...Read More

The Best Retail Loyalty Programs and What You Can Learn from Them

  • June 24 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Ninety percent of retailers say expanding their respective loyalty programs is a priority for 2021.The days of “set it and forget it” loyalty programs are over. Consumers have too many choices today and, if they don’t see...Read More

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