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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger King’s entry into the subscription market...Read More
Loyalty moments occur when we have interactions with a brand that create a lasting impact and shape our future interactions.Companies that focus on creating more loyalty moments with their customers will reap the benefits and greatly enhance their...Read More
In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract additional customers and build emotional connections...Read More
When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have looked like. And just about every retailer invests...Read More
It is significantly costlier to acquire a new customer than to retain one you already have.Competition is increasing, while loyalty is decreasing. Consider the impact of loyalty fatigue: The average consumer belongs to more than 14 loyalty...Read More