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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.From the shopping experience, to the supply...Read More
You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be prosperous … personally and professionally...Read More
Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million...Read More
As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue building loyalty post-pandemic, it’s going to...Read More
Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now, arguably, the best loyalty program of all time.Other...Read More
This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More
Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away...Read More
Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have built their respective businesses around charging...Read More
COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post-pandemic, it’s going to take a new mindset to...Read More