CONTENT GALLERY

Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful. While it can be tempting to dive right in...Read More

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it launches, your loyalty program becomes an...Read More

With the holidays just behind us, it’s time for the next and final inevitable phase of the shopping season:  The post-holiday returns period. Each of the past couple years has been very different and this year is no exception....Read More

Data is the key to building a loyalty program that will create true value and resonate with your customers.A loyalty program is a great asset for brands because it gives them tons of valuable customer data that can be leveraged in the future to...Read More

Much has been written about acquisition and retention in the loyalty industry. Which strategy should you focus on more as it relates to your loyalty program? You can make solid cases for prioritizing...Read More

Nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. Retailers realize this and know consumers have infinite options. The urgency to differentiate your loyalty...Read More

Consumers always want choices. When giving your loyalty program members options, adding a premium loyalty tier is a great complement to your existing traditional loyalty program. For a fee, these programs offer...Read More

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its massive impact on consumer behavior and retailers...Read More

More retailers are spending the time to find creative ways to reach new markets. Have you noticed some big box retailers with specialty retailer mini shops inside their locations? These strategic partnerships are...Read More

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.    It’s amazing how so many brands...Read More