The 9 Most Important Loyalty Program KPIs

  • April 08 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Tracking your loyalty program KPIs and optimizing your program over time to keep it fresh and relevant is crucial to its long-term success.After all, launching a loyalty program is a huge feat in itself, but you can’t stop there.That’s...Read More

Why Cutting Elite Status Eligibility Qualifications is a Smart Move for Best Western

  • April 07 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Since the pandemic began, many brands have been playing from behind due to store closings, a massive shift to online purchases, and limitless consumer options.While loyalty was hard for brands in the past, it’s even harder now.At Best...Read More

Why Urban Outfitters’ New Membership Loyalty Program is the Right Move

  • April 01 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Fourth-quarter sales at Urban Outfitters fell 7%, prompting company officials to find a way to spark sales growth and increase customer engagement.Along with the drop in sales, Urban Outfitters temporarily closed stores after the...Read More

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

  • March 30 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its massive impact on consumer behavior and retailers...Read More

17 Staggering Customer Loyalty Stats That Will Change Your Perspective

  • March 24 2021
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Lots of consumers belong to loyalty programs. That may make it seem like there are a lot of loyal customers out there, but these 17 customer loyalty stats say otherwise.Just about every retailer has a loyalty program and chances are, you’re...Read More

What Makes Customers Willing to Pay for a Loyalty Program?

  • March 15 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Have you ever wondered what makes customers willing to pay for a loyalty program?Our 2020 Premium Loyalty Data Study found that 70% of consumers would be willing to join a premium loyalty program if their favorite retailers offered them...Read More

New Data Reveals 90% of Retailers Say Expanding Their Loyalty Program is a 2021 Priority

  • March 09 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

A new year is always a good time to make a resolution and deliver on it.As 2020 slowly fades in everyone’s collective memory, the impact from it is real.From a customer loyalty perspective, you want your brand to leave a sea of sameness and...Read More

Why Loyalty Program Differentiation is Key to Increasing Customer Engagement

  • March 04 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Brands spend a tremendous amount of time and money on differentiation.From product to price point to marketing to customer experience, it’s one of the biggest topics in retail.So, what about your loyalty program?In a world where nearly ...Read More

New Loyalty Study Reveals 95% of Retailers Have Discussed Launching a Premium Loyalty Program This Year – Here’s Why

  • March 01 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Premium loyalty programs aren’t new, but they’ve been on the rise for the past few years, and for good reason.Customer loyalty is harder than ever, and many traditional loyalty programs aren’t differentiated enough.This is an...Read More

Fast Food, Faster Rewards – How McDonald’s and Burger King Hope to Build More Customer Loyalty in 2021

  • February 26 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Starbucks and Chipotle have created millions of brand advocates through their respective loyalty programs.Starbucks Rewards has nearly 20 million members while Chipotle Rewards has nearly the same amount.Now, two of the largest fast-food chains in...Read More

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