Loyalty Launches, Revamps, and Lessons Learned in 2020

  • January 14 2021
  • Resource: Loyalty Today
  • Tom Baker, Clarus Commerce

What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.From the shopping experience, to the supply...Read More

3 Ways That Premium Loyalty Can Generate Revenue for You in 2021

  • January 06 2021
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be prosperous … personally and professionally...Read More

How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

  • January 04 2021
  • Resource: Loyalty Today
  • Jim Tierney

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million...Read More

Loyalty in 2021: What Retailers Should Focus on, According to Experts

  • December 30 2020
  • Resource: Loyalty Today
  • Jim Tierney

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue building loyalty post-pandemic, it’s going to...Read More

Walmart+ is Shining a Spotlight on Premium Loyalty, But What if You’re Not Walmart or Amazon?

  • December 22 2020
  • Resource: Loyalty Today
  • Jim Tierney; The Clarus Blog

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now, arguably, the best loyalty program of all time.Other...Read More

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

  • December 14 2020
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard, Clarus Commerce

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

  • November 25 2020
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard, Clarus Commerce

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are trying to recover and focus on the impending holiday...Read More

Why Holiday 2020 Poses Unprecedented Challenges for Retailers

  • November 13 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away...Read More

Why Membership Loyalty Is So Effective and Can Help Your Brand’s Future

  • October 12 2020
  • Resource: Loyalty Today
  • Michael Iannucci, Clarus Commerce

Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have built their respective businesses around charging...Read More

How COVID-19 has Impacted Customer Loyalty and What You Can Do About It [Infographic]

  • October 07 2020
  • Resource: Loyalty Today
  • The Clarus Commerce Team

COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post-pandemic, it’s going to take a new mindset to...Read More

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