Prime Day is Delayed to October – What Does That Mean for Retailers?

  • July 13 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program.Prime Day...Read More

Why AMC Theatres’ Loyalty Program is Getting Two Thumbs Up

  • July 08 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.AMC is a brand that executes against this method extremely well. Here’s a look at AMC Theatres&rsquo...Read More

The Ultimate Guide to Loyalty Management

  • July 02 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Did you know that a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%?It’s no wonder that loyalty management is such a hot topic among retailers today.If you’re in retail, you’re thinking about...Read More

How 3 Big Brands are Thinking About Loyalty Differently in 2020

  • April 24 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More

How Can You Keep Up with Constant Gratification?

  • April 15 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Think about the way you watch TV. Who wants to wait a week for a new episode to come out?Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them instantly.Instant gratification isn’t just a...Read More

With a Shift to Profitability Over Growth, How Can You Maximize Existing Customers?

  • March 25 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More

Distribution Versus Loyalty: What’s More Important for Brands?

  • March 17 2020
  • Resource: Loyalty Today
  • Brian Carl

Where do you start searching for a new product?Did you know that nearly 50% of new searches start on Amazon?While that’s a huge number by itself, Google accounts for almost 35%.So, if roughly 85% of new product searches start on Amazon and...Read More

How To Launch Your Loyalty Program in Time for Holiday 2020 [Quarter-by-Quarter Guide]

  • March 06 2020
  • Resource: Loyalty Today
  • Tom Caporaso, CEO

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes...Read More

Why Foot Locker’s New Loyalty Program Could Be The Perfect Fit

  • February 07 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty program.The new loyalty program known as FLX...Read More

Holiday 2020: Are You Already Behind?

  • January 30 2020
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was reduced to two distinct buckets: Who offered the...Read More

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