PCI-DSS Compliance and Loyalty – What’s Involved and Why It’s Critical for Retailers 

  • July 27 2021
  • Resource: Loyalty Today
  • Marcus Aden, Clarus Commerce

PCI-DSS compliance and loyalty programs aren’t usually mentioned in the same breath. But with 90% of retailers thinking about launching premium loyalty programs, where your customers pay for membership, understanding how PCI-DSS...Read More

New Prime Day Data Sheds Light on Amazon’s Real Reason for a Shopping Holiday

  • July 19 2021
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Amazon continues to break sales records every year and Prime Day 2021 will likely follow the trend.  Since 2015, Prime Day has grown to become one of Amazon’s most important events....Read More

Types of Loyalty Program Benefits – What Should You Offer Your Members and When?

  • July 16 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Loyalty programs are important to brands for many reasons.They make your customers feel special and valued, and successful ones improve your bottom line.Rewarding your customers for their loyalty with valuable and unique benefits can set you apart...Read More

Should You Create Your Own Shopping Holiday for Loyalty Program Members (Like Prime Day)?

  • July 13 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Prime Day’s sales have increased significantly each year, including last year’s event held in October due to the pandemic. Typically held in July, this year’s Prime Day is set for June 21-22.Besides recording massive...Read More

Most Consumers Want Premium Loyalty Programs – Why Aren’t Retailers Offering Them?

  • July 06 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Premium loyalty programs are becoming best practice for some retailers because they increase engagement with your best customers and build emotional loyalty.These programs offer instant, 24/7 access to top-tier benefits like free shipping and...Read More

Moving Forward: How the Pandemic Impacted David’s Bridal and Helped Launch the Industry’s First-Ever Loyalty Program – featuring Kelly Cook [Interview]

  • June 29 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. As the nation’s leading bridal and special...Read More

The Best Retail Loyalty Programs and What You Can Learn from Them

  • June 24 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Ninety percent of retailers say expanding their respective loyalty programs is a priority for 2021.The days of “set it and forget it” loyalty programs are over. Consumers have too many choices today and, if they don’t see...Read More

How the Speed of Loyalty Program Benefits Impacts Your Bottom Line

  • June 11 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

When your brand launches or revamps a loyalty program, you hope it will be attractive to consumers and elevate their engagement and spending frequency.The main attraction of any loyalty program is your benefits.From our research, the quicker you...Read More

The 15 Most Important Loyalty Statistics Straight from Retail Marketers

  • June 10 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

There are lots of loyalty stats out there from a consumer perspective, including our 2020 Premium Loyalty Data Study.But if you’re looking for statistics from retailers, read on.Based on a national survey of 300 marketing and loyalty...Read More

3 Ways to Make Customer Service Great for Premium Loyalty Members

  • June 02 2021
  • Resource: Loyalty Today
  • Mike Procaccini

When you offer a premium loyalty program, there is an extra layer of customer service that members expect. After all, they’re paying to be members and they’re your best customers.Whether you manage your premium loyalty...Read More

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