Why Membership Loyalty Is So Effective and Can Help Your Brand’s Future

  • October 12 2020
  • Resource: Loyalty Today
  • Michael Iannucci, Clarus Commerce

Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have built their respective businesses around charging...Read More

How COVID-19 has Impacted Customer Loyalty and What You Can Do About It [Infographic]

  • October 07 2020
  • Resource: Loyalty Today
  • The Clarus Commerce Team

COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post-pandemic, it’s going to take a new mindset to...Read More

3 Ways the Walmart+ Launch Will Change Loyalty Forever

  • September 24 2020
  • Resource: Loyalty Today
  • Tom Caporaso, Clarus Commerce

The launch of Walmart+ happened today, but Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million members, Prime is now, arguably, the best loyalty program of all time.Since...Read More

Do Premium Loyalty Members Shop With You More?

  • September 15 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

As a retailer, you want high customer retention rates and loyal customers who shop regularly.And your customers want your brand to recognize them in a personalized way. They want to feel a sense of belonging. They want to know that you understand...Read More

Loyalty Program Design and Validation: How to Build the Framework for a Meaningful and Measurable Program

  • August 10 2020
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard, Clarus Commerce

If you’re thinking about loyalty program design, these are some of the questions you’re considering:What should your program look like?Who should be involved in the process?How do you make sure your customers will like it?How can you...Read More

Prime Day is Delayed to October – What Does That Mean for Retailers?

  • July 13 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program.Prime Day...Read More

Why AMC Theatres’ Loyalty Program is Getting Two Thumbs Up

  • July 08 2020
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.AMC is a brand that executes against this method extremely well. Here’s a look at AMC Theatres&rsquo...Read More

The Ultimate Guide to Loyalty Management

  • July 02 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Did you know that a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%?It’s no wonder that loyalty management is such a hot topic among retailers today.If you’re in retail, you’re thinking about...Read More

How 3 Big Brands are Thinking About Loyalty Differently in 2020

  • April 24 2020
  • Resource: Loyalty Today
  • Chris Cobb, Clarus Commerce

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More

How Can You Keep Up with Constant Gratification?

  • April 15 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Think about the way you watch TV. Who wants to wait a week for a new episode to come out?Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them instantly.Instant gratification isn’t just a...Read More

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