How Using Offers & Rebates Promotions Can Strengthen Brand Loyalty

  • September 28 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would prefer to redeem a product rebate online/digitally...Read More

Adapting Your Loyalty and Leadership Strategies – Featuring Total Retail [Interview]

  • August 29 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options.  Our CEO, Tom Caporaso, recently...Read More

Should You Offer a Premium Loyalty Program? New Data Offers Insights

  • August 25 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their popularity has risen in recent years and helps make...Read More

New Data Shows Premium Loyalty Adoption Is High and Consumer Expectations Are Shifting

  • August 12 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Premium loyalty programs have gained momentum in recent years and are being embraced by more brands and consumers.  Consider that 78% of consumers said they’re willing to pay to join a premium loyalty program, according to our...Read More

How Promotions Can Help Your Brand Acquire Richer Zero-Party Customer Data

  • August 04 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture. As Google plans to block third...Read More

4 Types of Promotions: Which Will Help You Achieve Your Brand Goals? [With Examples]

  • July 22 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences?  Promotions help you be in the moment with your loyal customers. One of the best attributes of promotions...Read More

How Adding Promotions to Your Loyalty Program Can Increase Engagement

  • June 21 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join your loyalty program? Seventy-one percent...Read More

How Promotion Overlays Increase Customer Engagement in Your Loyalty Program

  • June 09 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

The challenge for any loyalty program is keeping your members engaged. The early excitement of enrolling and participating in new programs can sometimes wane as members repeat the same earning actions to try and earn the same rewards...Read More

7 Creative Promotions That Can Spark Customer Engagement and Collect Quality Data

  • June 03 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones with attractive prizing structures.  ...Read More

How Rite Aid is Growing Its Loyal Customer Base – featuring Erik Keptner

  • May 10 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

The COVID-19 pandemic has impacted everyone and all businesses in the past two-plus years. One segment that has become more relevant to consumers during this time has been pharmacies. Consumers have reshaped their relationships with...Read More

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