Loyalty Program Goal Planning – Are You Set Up for Success?

  • January 20 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful. While it can be tempting to dive right in...Read More

The Ultimate Loyalty Program Pre-launch Checklist: 13 Steps for a Successful Program

  • January 12 2022
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it launches, your loyalty program becomes an...Read More

New Consumer Data Shows How Post-Holiday Returns Directly Impact Customer Loyalty

  • January 11 2022
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

With the holidays just behind us, it’s time for the next and final inevitable phase of the shopping season:  The post-holiday returns period. Each of the past couple years has been very different and this year is no exception....Read More

The 5 Most Important Ways to Use Customer Data When Planning Your Loyalty Program

  • December 16 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Data is the key to building a loyalty program that will create true value and resonate with your customers.A loyalty program is a great asset for brands because it gives them tons of valuable customer data that can be leveraged in the future to...Read More

Customer Acquisition and Retention: Why Traditional and Premium Loyalty Programs Should Work Together

  • November 30 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Much has been written about acquisition and retention in the loyalty industry. Which strategy should you focus on more as it relates to your loyalty program? You can make solid cases for prioritizing...Read More

Searching for a Loyalty Solutions Partner? Here are 5 Things to Look For

  • November 17 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. Retailers realize this and know consumers have infinite options. The urgency to differentiate your loyalty...Read More

An Upgrade to Your Loyalty Program or Something Completely New? The Two Models of Premium Loyalty

  • November 09 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Consumers always want choices. When giving your loyalty program members options, adding a premium loyalty tier is a great complement to your existing traditional loyalty program. For a fee, these programs offer...Read More

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

  • October 08 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its massive impact on consumer behavior and retailers...Read More

How Strategic Retail Partnerships Can Enhance Customer Loyalty

  • September 28 2021
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

More retailers are spending the time to find creative ways to reach new markets. Have you noticed some big box retailers with specialty retailer mini shops inside their locations? These strategic partnerships are...Read More

Moving Forward: How Cinemark Continued Building Loyalty Through the Pandemic – featuring Andrew Sonnichsen [Interview]

  • September 10 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.    It’s amazing how so many brands...Read More

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