New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

  • October 08 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its massive impact on consumer behavior and retailers...Read More

How Strategic Retail Partnerships Can Enhance Customer Loyalty

  • September 28 2021
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

More retailers are spending the time to find creative ways to reach new markets. Have you noticed some big box retailers with specialty retailer mini shops inside their locations? These strategic partnerships are...Read More

Moving Forward: How Cinemark Continued Building Loyalty Through the Pandemic – featuring Andrew Sonnichsen [Interview]

  • September 10 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.    It’s amazing how so many brands...Read More

Most Consumers Will Pay to Join Premium Loyalty Programs, but What About Your Existing Program?

  • September 03 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

According to our 2021 Premium Loyalty Data Study, 76% of consumers would pay to join a premium loyalty program.  These programs are becoming more popular with consumers because they provide them ...Read More

What Will a Successful Loyalty Program Look Like in 2022 and Beyond?

  • August 31 2021
  • Resource: Loyalty Today
  • Tom Caporaso, Clarus Commerce

This article below was written by our CEO, Tom Caporaso, and originally published as part of the Retail TouchPoints Customer Loyalty Benchmark Report in June 2021. Even before the...Read More

Moving Forward: How Foot Locker Appreciates its Loyal Customers – featuring Andrew Gray [Interview]

  • August 27 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.   Customer loyalty has always been a top priority...Read More

Podcast Recap: How to Build a Premium Loyalty Program

  • August 24 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Building a successful premium loyalty program is rewarding for your members and your brand because it forms strong, sustainable relationships. What benefits will provide the most value and resonate with your customers? How...Read More

New Data Reveals What Most Consumers Want from Loyalty Programs (Hint: It’s Not More Points)

  • August 19 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

We live in an instant society where consumers want and expect everything now, but most traditional loyalty programs make members wait too long to receive benefits.That’s because they’re based on accumulating points through purchases...Read More

How to Price a Premium Loyalty Program for Your Customers

  • August 12 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

Seventy-six percent of consumers would pay to join a premium loyalty program, according to our 2021 Premium Loyalty Data Study.That’s because a premium loyalty program offers benefits that extend beyond traditional points...Read More

New Data: Why Premium Loyalty Program Members Were So Valuable During the Pandemic

  • August 09 2021
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

COVID-19 changed everything for retail and pushed consumers online.Earning customer loyalty is harder than ever because consumers are trying new brands and changed shopping habits. In fact, nearly two-thirds of consumers say their...Read More

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